Proactive Service ADB focuses on proactive, automated operations with its AI-driven PRISME platform to monitor, optimize, and self-heal networks. This presents a sales opportunity to operators seeking to reduce churn by preventing issues before they impact customer experience.

Software Led A software-led connectivity and service assurance portfolio, including Graphyne for residential video and vuTyme for hospitality, signals upsell potential to operators expanding or differentiating broadband and video services with scalable, device-agnostic solutions.

Open Standards PRISME’s open-standards approach that extends existing deployments without new hardware or proprietary agents can appeal to operators aiming to maximize ROI from current networks and defer large capex.

Global reach Headquartered in Switzerland with R&D in Europe and the US and a broad operator customer base, ADB can address multi-region SVP needs, enabling cross-market deals and regional expansion for global operators.

Hospitality Opportunity vuTyme extends Graphyne capabilities to the hospitality sector, offering a targeted entry point to hotel and enterprise guest networks seeking reliable, customizable video delivery and service assurance.