Small scale growth Target ADD Communications as a small but multi-discipline low voltage provider with services spanning CCTV, access control, security, hosted VOIP, networking and AV. Position bundled security and unified communications solutions to expand their existing offerings.

Integrated tech stack Leverage their use of common web technologies and analytics by offering scalable security and telecom solutions that integrate with Google Analytics for better performance tracking, enabling data-driven upsell opportunities.

Cross-sell security Explore opportunities to upsell end-to-end security infrastructure, including CCTV, access control, and networking, leveraging their Low Voltage focus and potential for hosted VOIP integration in multi-site environments.

Growth through partnerships With a lean team and broad service scope, propose channel or strategic partnerships to scale project delivery, including managed services for security, networking, and communications to complement their offerings.

Financial expansion potential Given current revenue range and service breadth, target mid-market commercial clients and multi-site deployments to drive revenue growth, while positioning scalable solutions that fit a small company’s operating model.