Strong Market Presence Add People serves over 4,000 clients with a broad range of digital marketing solutions, indicating significant market penetration and opportunities to cross-sell advanced digital services or customized marketing packages to their existing customer base.

Expanding Capacity Recent facility expansion in Altrincham suggests the company is experiencing growth, creating opportunities for partnerships with new local businesses or service providers seeking digital marketing support.

Diverse Tech Stack Utilization of multiple digital tools like Facebook Pixel, Google Tag Manager, and Microsoft Clarity opens avenues to offer complementary analytics, tracking, and optimization services to enhance their current digital strategies.

Community Engagement Add People’s charitable initiatives and partnerships with impactful organizations demonstrate a committed brand image, making them an ideal partner for CSR-focused campaigns or socially responsible marketing collaborations.

Growth Potential With revenue estimates between $25M and $50M and a robust team of over 210 professionals, there are opportunities to introduce premium digital solutions or innovative marketing technology services to further accelerate their growth trajectory.