add Employee Directory
Retail Apparel and FashionLombardy, Italy501-1000 Employees
Add is a Milan-based company in the retail apparel and fashion sector. It was established in 1999 with the aim of rethinking down-filled outerwear from a functional item to a versatile, year-round wardrobe piece. The company pursues innovative fabrics, diverse quilting, and layering techniques to produce garments that balance warmth, feather-light weight, and rain resistance, all with a refined design. Based in Milan, Lombardy, it operates as a mid-sized company within the retail apparel and fashion industry. The product focus centers on down outerwear designed to translate practical needs into versatile, all-season garments with attention to fabric, quilting, and layering, yielding warmth, lightness, and rain protection alongside refined styling.