Insights

Growing Market Presence add's expansion into the apparel and fashion industry since 1999 demonstrates a strong brand legacy and a potential for increasing market share in premium outerwear, creating opportunities to collaborate on innovative fabric technologies and design enhancements.

Sustainability Focus The company’s emphasis on lightweight, rainproof, and refined garments aligns with current consumer demand for versatile, sustainable, and functional clothing solutions, offering sales prospects for eco-friendly fabric suppliers and design consultants.

Digital Transformation Utilization of advanced tech stacks such as PWA, Google Tag Manager, and cloud services indicates a digitally savvy organization open to digital marketing, e-commerce platform expansion, and tech integrations to boost customer engagement and sales.

Financial Stability add's stable revenue range and consistent focus on product innovation suggest a financially healthy company with capacity to invest in new product lines, tech upgrades, or strategic partnerships within the fashion and retail sectors.

Potential Collaboration Given the company's focus on high-quality fabrics and refined designs, there are opportunities to connect with fabric manufacturers, sustainability solution providers, and retail platform developers aiming to enhance product offerings and supply chain efficiency in premium outerwear.

add Tech Stack

add uses 8 technology products and services including PrestaShop, Microsoft 365, Apple iCloud Mail, and more. Explore add's tech stack below.

  • PrestaShop
    E-commerce
  • Microsoft 365
    Email
  • Apple iCloud Mail
    Email
  • Alpine.js
    Javascript Frameworks
  • PWA
    Miscellaneous
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers

Media & News

add's Email Address Formats

add uses at least 2 format(s):
add Email FormatsExamplePercentage
FirstLast@comei.comJohnDoe@comei.com
71%
First.Last@comei.comJohn.Doe@comei.com
29%

Frequently Asked Questions

What is add's stock symbol?

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add is a publicly traded company; the company's stock symbol is LADR.

What is add's official website and social media links?

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add's official website is add.it and has social profiles on LinkedIn.

What is add's NAICS code?

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add's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does add have currently?

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As of December 2025, add has approximately 889 employees across 6 continents, including EuropeAsiaNorth America. Key team members include Head Of Office: W. K.Product & Production Director: G. L.Retail Manager - Brand "add": F. Z.. Explore add's employee directory with LeadIQ.

What industry does add belong to?

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add operates in the Retail Apparel and Fashion industry.

What technology does add use?

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add's tech stack includes PrestaShopMicrosoft 365Apple iCloud MailAlpine.jsPWAHSTSGoogle Tag ManagerApache.

What is add's email format?

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add's email format typically follows the pattern of FirstLast@comei.com. Find more add email formats with LeadIQ.

When was add founded?

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add was founded in 1999.

add

Retail Apparel and FashionLombardy, Italy501-1000 Employees

add® was born in 1999 with the desire to transform the vision of down outerwear: from a product aimed at responding only to practical needs to a relevant wardrobe staple that spans across all seasons. This intention has led the search for fabrics and diverse quilting and layering techniques capable of allowing the creation of comfortable garments that could be, at the same time, warm, superlight and rainproof, while refined in design.

Section iconCompany Overview

Website
add.it
Stock Symbol
LADR
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1999
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    add's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    add's revenue is estimated to be in the range of $1M$10M

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