Insights

Niche Market Focus Addnature's strong emphasis on modern outdoor activities such as climbing, skiing, paddling, cycling, hiking, surfing, and running indicates opportunities to cross-sell related gear, apparel, and accessories to passionate enthusiasts within these niche segments.

Growing Customer Base With organic growth supported by customer engagement and personal service, there is potential to leverage their loyal customer base for targeted marketing campaigns, upselling premium products, and expanding product categories.

Digital Engagement Utilizing advanced technology like Google Analytics and other web tools suggests that Addnature values online data-driven strategies, opening opportunities to enhance personalized marketing, improve user experience, and boost online conversion rates.

Potential for Expansion Given their steady growth since 2000 and their focus on the modern outdoor lifestyle, there are opportunities to expand into new outdoor activity markets or regions, potentially increasing revenue streams beyond current levels.

Competitive Pricing and Service Their commitment to offering a wide range of products with personalized service positions Addnature well to compete against larger retail chains and establish premium or exclusive product partnerships to attract more affluent adventure consumers.

Similar companies to Addnature

Addnature Tech Stack

Addnature uses 8 technology products and services including jsDelivr, Open Graph, Cart Functionality, and more. Explore Addnature's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • Envoy
    Load Balancers
  • Trusted Shops
    Online Review Management
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • TouchSwipe
    Web Tools And Plugins

Media & News

Addnature's Email Address Formats

Addnature uses at least 1 format(s):
Addnature Email FormatsExamplePercentage
First.Last@addnature.comJohn.Doe@addnature.com
47%
Last@addnature.comDoe@addnature.com
3%
First.Last@addnature.comJohn.Doe@addnature.com
47%
Last@addnature.comDoe@addnature.com
3%

Frequently Asked Questions

Where is Addnature's headquarters located?

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Addnature's main headquarters is located at Oxenstiernsgatan 15 A, Stockholm, Stockholm 115 27, SE. The company has employees across 1 continents, including Europe.

What is Addnature's official website and social media links?

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Addnature's official website is addnature.com and has social profiles on LinkedIn.

What is Addnature's NAICS code?

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Addnature's NAICS code is 44-45 - Retail Trade.

How many employees does Addnature have currently?

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As of October 2025, Addnature has approximately 51 employees across 1 continents, including Europe. Key team members include Category Manager: M. P.Crm Manager: O. S.Sales: S. B.. Explore Addnature's employee directory with LeadIQ.

What industry does Addnature belong to?

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Addnature operates in the Retail industry.

What technology does Addnature use?

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Addnature's tech stack includes jsDelivrOpen GraphCart FunctionalityEnvoyTrusted ShopsreCAPTCHAGoogle AnalyticsTouchSwipe.

What is Addnature's email format?

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Addnature's email format typically follows the pattern of First.Last@addnature.com. Find more Addnature email formats with LeadIQ.

When was Addnature founded?

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Addnature was founded in 2000.
Addnature

Addnature

RetailSweden51-200 Employees

Vi är klättrare, skidåkare, paddlare, cyklister, vandrare, surfare och löpare, och kommer från en brinnande passion för det moderna friluftslivet. En passion så stark att vi ville skapa ett företag som handlade om att gå vår egen väg och göra något som vi älskar.

Addnature startades år 2000, när IT-bubblan sprack och e-handeln var helt dödförklarad. Vi jobbade i två år utan att kunna ta ut lön, men efter tre år skaffade vi oss en lokal i ett garage på Birger Jarlsgatan, där vi ett år senare öppnade vår första butik. Ytterligare tre år senare, 2007, öppnade vi nästa butik på Högbergsgatan. Sedan dess har vi, med hjälp av våra kunder och vår personal, växt organiskt till det vi är idag.

Vi älskar äventyr och strävar efter att vara butiken för det moderna friluftslivet. Butiken med det stora sortimentet, det personliga bemötandet och där det är roligt att handla.

Section iconCompany Overview

Headquarters
Oxenstiernsgatan 15 A, Stockholm, Stockholm 115 27, SE
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

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