Insights

Strong Niche Focus Addnature's deep specialization in outdoor activities such as climbing, skiing, paddling, cycling, hiking, surfing, and running positions it as a go-to retailer for customers passionate about the modern outdoor lifestyle, offering ample cross-selling opportunities within these enthusiast segments.

Organic Growth Potential With a history of organic growth driven by customer and employee engagement, the company shows resilience and a loyal customer base, creating potential for expanding product lines and increasing sales through targeted marketing and community-driven initiatives.

Market Positioning Operating in a competitive segment alongside similar companies with modest revenues, Addnature can capitalize on its personalized service and extensive product range to differentiate itself and increase market share among outdoor sport enthusiasts.

Digital Engagement Utilizing a robust tech stack including Google Analytics and trusted shopping solutions, Addnature can leverage data-driven insights to optimize customer experiences, personalize marketing efforts, and identify high-potential sales segments.

Growth Opportunities Given its focus on the modern outdoor lifestyle and current online presence, expanding into new outdoor categories, enhancing online marketing efforts, and fostering loyalty programs could significantly boost sales and overall revenue growth.

Similar companies to Addnature

Addnature Tech Stack

Addnature uses 8 technology products and services including jsDelivr, Open Graph, Cart Functionality, and more. Explore Addnature's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • Envoy
    Load Balancers
  • Trusted Shops
    Online Review Management
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • TouchSwipe
    Web Tools And Plugins

Media & News

Addnature's Email Address Formats

Addnature uses at least 1 format(s):
Addnature Email FormatsExamplePercentage
First.Last@addnature.comJohn.Doe@addnature.com
47%
Last@addnature.comDoe@addnature.com
3%
First.Last@addnature.comJohn.Doe@addnature.com
47%
Last@addnature.comDoe@addnature.com
3%

Frequently Asked Questions

What is Addnature's official website and social media links?

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Addnature's official website is addnature.com and has social profiles on LinkedIn.

What is Addnature's SIC code NAICS code?

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Addnature's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Addnature have currently?

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As of December 2025, Addnature has approximately 51 employees across 1 continents, including Europe. Key team members include Category Manager: M. P.Crm Manager: O. S.Content Editor & Copywriter: O. H.. Explore Addnature's employee directory with LeadIQ.

What industry does Addnature belong to?

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Addnature operates in the Retail industry.

What technology does Addnature use?

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Addnature's tech stack includes jsDelivrOpen GraphCart FunctionalityEnvoyTrusted ShopsreCAPTCHAGoogle AnalyticsTouchSwipe.

What is Addnature's email format?

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Addnature's email format typically follows the pattern of First.Last@addnature.com. Find more Addnature email formats with LeadIQ.

When was Addnature founded?

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Addnature was founded in 2000.

Addnature

RetailStockholm, Sweden51-200 Employees

Vi är klättrare, skidåkare, paddlare, cyklister, vandrare, surfare och löpare, och kommer från en brinnande passion för det moderna friluftslivet. En passion så stark att vi ville skapa ett företag som handlade om att gå vår egen väg och göra något som vi älskar.

Addnature startades år 2000, när IT-bubblan sprack och e-handeln var helt dödförklarad. Vi jobbade i två år utan att kunna ta ut lön, men efter tre år skaffade vi oss en lokal i ett garage på Birger Jarlsgatan, där vi ett år senare öppnade vår första butik. Ytterligare tre år senare, 2007, öppnade vi nästa butik på Högbergsgatan. Sedan dess har vi, med hjälp av våra kunder och vår personal, växt organiskt till det vi är idag.

Vi älskar äventyr och strävar efter att vara butiken för det moderna friluftslivet. Butiken med det stora sortimentet, det personliga bemötandet och där det är roligt att handla.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

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