Addnature Email Format
RetailStockholm, Sweden11-50 Employees
Addnature is a Stockholm-based retailer focused on outdoor life, serving climbers, skiers, paddlers, cyclists, hikers, surfers, and runners. The company was founded in 2000, during the IT bubble burst when e-commerce faced significant skepticism. It began as a venture in which founders went two years without taking a salary, before moving into a Stockholm garage and opening its first store in 2004, followed by a second in 2007. Positioned in the outdoor retail segment, it emphasizes a large product assortment and personal customer service. The company targets outdoor enthusiasts pursuing the modern lifestyle and operates as a small-to-mid-sized retailer based in Stockholm.