Growth via Acquisition Recent acquisition by Anderson & Vreeland and leadership addition with a new North America Business Development Manager signal expanded distribution, product reach, and sales capacity. Opportunities for cross-sell of adhesive tapes, custom packaging solutions, and integration into broader supplier programs.

North America Expansion Appointment of Chad Atkinson as Business Development Manager for North America indicates a dedicated regional growth focus. Target opportunities include distribution partnerships, OEM collaborations, and channel partner programs to accelerate market penetration in packaging and printing industries.

Printing Industry Focus Specialization in pressure-sensitive adhesive tapes for the printing industry creates a specific demand corridor. Sales plays can emphasize high-performance tapes, cost-in-use advantages, and reliability for print media, packaging converters, and label converters.

Mid Market Scale Revenue positioning at 10M-25M with peer group in the lower to mid-market segment suggests approachable enterprise buyers and decision cycles that favor value-based proposals, bundled solutions, and scalable supply programs for growing packaging manufacturers.

Tech-Enabled Sales Utilization of CRM and marketing tech (HubSpot, WordPress, WooCommerce, KnowBe4) indicates readiness for inbound and outbound campaigns, content-led selling, and security-conscious buyers. Leverage digital assets and automated outreach to nurture prospects in packaging and labeling segments.