Adore Beauty Group Email Format

RetailVictoria, Australia201-500 Employees

Adore Beauty is a retail platform focused on beauty products, predominantly online, offering more than 250 brands and upwards of 13,000 items across budget, professional, and luxury segments. Founded in April 2000 by Kate Morris, it began to address limited product access for consumers outside major cities by creating an online boutique. It stands as Australia’s longest-running online beauty store, and it adds value through expert advice from trained beauty consultants, free samples with orders over $50, and free standard shipping within Australia. It is 100% Australian owned and has started expanding to include a network of physical retail stores for the first time in its 25-year history.
Based in St Kilda, within the Melbourne metropolitan area of Victoria, Adore Beauty operates as an ASX-listed retailer. In May 2026, it launched the Exo-PDRN Prismatic+ serum, a notable addition to its skincare lineup and a sign of ongoing product expansion.

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