Award-Winning Culture Adtaxi recently won Digiday's Worklife Award for Most Passionate Employees at an agency, showcasing a strong company culture that attracts top talent and fosters employee motivation. Leveraging this award in sales pitches could help build credibility and trust with potential clients who value employee engagement and passion.
Consumer Insights Surveys Adtaxi's regular launch of consumer surveys, such as the 2022 CBD & E-commerce Habits survey, provides valuable industry-specific data that can serve as a conversation starter with potential clients. Leveraging these insights in sales conversations can demonstrate market expertise and offer unique value to clients seeking data-driven marketing strategies.
Tech Stack Advantage With a diverse tech stack including AppNexus, Facebook Pixel, and Marketo, Adtaxi demonstrates a robust technological infrastructure to support clients' digital marketing needs. This tech advantage can be a key selling point to tech-savvy clients looking for cutting-edge solutions and innovative approaches to drive their marketing performance.
Industry Thought Leadership Adtaxi's history of launching industry-focused surveys, like the Coronavirus and Automotive consumer survey, positions the company as a thought leader in the digital marketing space. Sales teams can leverage this thought leadership in client pitches to showcase Adtaxi's expertise, drive engagement, and differentiate the company from competitors.
Strategic Market Trend Analysis Adtaxi's surveys on Super Bowl viewership and consumer streaming trends reflect a commitment to strategic market trend analysis. Business development professionals can use these insights to engage clients in conversations about emerging trends, consumer behavior shifts, and innovative marketing opportunities that align with current market dynamics.