Strategic partnerships Leverage existing alliances with Tikkurila and Teknos to co-sell and cross-market advanced coatings such as self-healing Permacorr and VOC-compliant Siloxacorr, unlocking entry points in maritime, construction, and high-performance industrial sectors.

Self-healing advantage Position Permacorr as a premium asset life-extension solution for refineries, pipelines, ships, and mass timber projects, emphasizing rapid return to service and zero VOC emissions to address maintenance-heavy markets and strict environmental regulations.

Fire protection niche Highlight the new fire resistance capability for mass timber elements tested to ASTM E119 to target construction and building materials segments undergoing code-driven fire safety upgrades and green building initiatives.

Sustainability focus Promote VOC-free and high-durability coatings like Siloxacorr for outdoor and high-sunlight environments, appealing to customers seeking eco-friendly alternatives without sacrificing gloss, longevity, or performance.

U.S. distribution footprint Capitalize on Advanced Polymerics’ role as sole U.S. distributor for Tikkurila functional materials and ongoing Teknos collaborations to expand market reach in ships, containers, and industrial coatings through targeted H2B/BDR outreach and channel partnerships.