Expanding Publishing Portfolio Advantage | The Authority Company has a diverse publishing portfolio including partnerships with prominent brands like Forbes Books, SXSW Books, and Entrepreneur Books, representing opportunities to offer customized publishing and marketing solutions tailored to various niche markets.

Executive Leadership Growth With recent high-level hires such as the Global Chief Product Officer Evan Schnittman, there is a strong focus on product innovation and leadership development, creating potential avenues for executive training, leadership content, and branded publishing initiatives.

Continued Acquisition Strategy The company's history of acquisitions, such as Zilker Media and Platinumstrategies, indicates an openness to expanding capabilities through strategic partnerships, offering opportunities to introduce complementary services like media management, branding, and content marketing.

Technology-Driven Marketing Utilizing advanced tech tools including Salesforce Marketing Cloud, Google Analytics, and WP Engine, the company emphasizes data-driven marketing, presenting prospects for advanced digital marketing services, analytics, and automation solutions to enhance their publishing and promotional efforts.

Market Position and Revenue Growth Generating between $50 million and $100 million in revenue with a sizable staff, Advantage positions itself as a prominent player in the publishing industry, opening opportunities to provide scalable enterprise solutions, customer engagement platforms, and targeted content distribution services.