Global Channel Synergy Capitalize on Advantech-AURES' global partner network to cross-sell bundled POS hardware, mobile POS and kiosks with software and maintenance across Europe, the United States and beyond. Leverage RTG and distributors to accelerate new customer acquisitions and expand into additional verticals through integrated offerings.

Integrated End-to-End Solutions Position Advantech-AURES as a one-stop retailer solution by combining hardware with middleware from LST and maintenance via RTG and partners. Use integrated proposals to shorten procurement cycles and increase deal sizes for mid-market retailers.

Middleware Customization Leverage LST’s middleware and digital app capabilities to deliver tailored integrations for payments, loyalty and inventory systems, reducing time-to-value and enabling premium pricing with higher attach rates.

Event Led Growth Utilize NRF Europe and Retail Technology Show participation to generate high-intent retailer leads, showcase end-to-end retail solutions and drive pilots and contracts through pre-planned campaigns with RTG and regional partners.

Mid Market Growth Target mid-market retailers across regions with a channel-driven sales motion, combining direct and partner-led distribution to scale adoption of POS hardware, mobile POS, kiosks and maintenance, supported by regional RTG services and customized software from LST.