Advisory Alpha Email Format
Investment ManagementMichigan, United States11-50 Employees
Advisory Alpha operates in the investment management space, providing asset management services to independent advisor partners, individual investors, and retirement plans. Rather than focusing solely on portfolio construction, the firm emphasizes partnership and ongoing counsel, aiming for consistent, risk-conscious returns rather than pursuing high, volatile gains. It also develops investor communication tools to help clients understand its investment philosophy and the solutions available today. Its roots go back more than thirty-five years, and it has been an SEC registered investment adviser since 2011. The firm is privately owned and based in Holland, Michigan, serving clients across the United States.