adWMG
Advertising ServicesEngland, United Kingdom11-50 Employees
adWMG is an ad-tech company that specializes in programmatic promotion and monetization for games, connecting direct game advertisers with suitable audiences to boost visibility and player acquisition, while enabling publishers, SSPs, and ad exchanges to unlock incremental demand and revenue across web, mobile in-app, and connected TV. Its offerings are centered on monetization tools and a global reach, leveraging data from apps or websites to optimize ad placement and yield, with support for standard ad delivery frameworks. The company serves direct advertisers such as major gaming platforms and acts as a demand provider across multiple channels, including publishers and SDKs. Based in London, with additional locations in Los Angeles and Kyiv, adWMG operates as a division of WMG International, and has pursued recent product developments such as a self-service monetization platform for web publishers and a mobile user acquisition solution. The firm positions itself within the advertising services industry as a provider of programmatic monetization solutions tailored to websites, mobile apps, and console game developers, underscoring its emphasis on global market reach and high-quality technical products.
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