Strategic Partnerships WMG International and adWMG already collaborate with major console and storefront players (Xbox, PlayStation, Steam) and partner networks. This indicates a sales opportunity to upsell expanded programmatic access, cross-platform campaigns, and premium inventory partnerships to advertisers seeking broad gaming reach and to publishers seeking diversified demand sources.

Mobile Growth Recent launches of Mobile UA and a focus on mobile studios present a clear entry point for acquiring new mobile app advertisers and agencies. Leverage performance-based campaigns and self-serve tools to tap into mid-market mobile developers seeking scalable UA solutions and incremental downloads.

Self-Serve Value The introduction of a self-service monetisation platform for web publishers creates a door-to-door opportunity for sales reps to upsell premium features, managed services, and data-driven monetization offerings to publishers looking for easier access and control over ad revenue.

Publisher Demand With a large network footprint spanning ~9,000 websites and over 10,000 mobile apps, adWMG can pitch cross-network demand expansion, advanced targeting capabilities, and VAST/OpenRTB/Prebid integrations to publishers seeking higher fill rates and increased RPMs.

Trust & Compliance As an official Google MCM partner, IAB-certified vendor, TAG-verified, and TCF 2.2 compliant, adWMG can reassure brands and publishers about brand safety, transparency, and regulatory compliance. Use this to tailor sales messaging to risk-averse advertisers and publishers.