Diverse Workforce Aetna, a CVS Health Company, boasts a diverse workforce with over 70% comprised of women. This diversity provides a unique perspective on addressing the health care needs of different communities, presenting an opportunity to tailor sales strategies to a wide range of demographics and interests.

Recent Partnerships A series of recent partnerships, such as with VCU Health, SimpliFed, and Monogram Health, showcase Aetna's commitment to expanding collaborations within the health care sector. Leveraging these partnerships can open doors for joint sales opportunities, leading to a broader market reach and increased revenue potential.

Legal Challenges Despite facing legal challenges related to breach of contract and discriminatory practices, Aetna's ability to navigate and settle such issues demonstrates resilience and adaptability. Identifying solutions that address legal concerns and compliance requirements can position sales professionals to provide assurance and expert guidance to potential clients in similar situations.

Technology Integration Aetna utilizes a range of technology tools like Google Conversion Tracking, Node.js, and Facebook for business operations. Understanding their tech stack allows sales development representatives to propose tech-driven solutions that align with Aetna's digital infrastructure, presenting an opportunity to offer complementary technology services and products.

Competitive Landscape In a competitive landscape with companies like Anthem, Humana, and UnitedHealthcare, Aetna's positioning as a leading health care benefits provider signifies a strong market presence. Sales professionals can capitalize on Aetna's reputation and offerings to differentiate themselves and attract clients seeking established and reliable health care solutions.