Insights

Acquisition Momentum AF Group’s February 2026 Enstar acquisition announcement signals integration opportunities across underwriting, data and IT systems, creating a pathway for advisory services, reinsurance partnerships, and cross-sell opportunities within its affiliated insurer network.

Commercial Growth With a new president of Commercial Markets, AF Group signals a focused push on commercial lines. Approach opportunities to offer tailored commercial risk solutions, underwriting analytics, and agent-facing marketing tools to expand mid‑market portfolios through independent agents.

Agent Partnerships The Sicily Incentive Trip collaboration with Meetings Incentives shows a proactive agent program. This presents sales opportunities for marketing automation, event management, loyalty programs, and lead-generation support to drive agent engagement and volumes.

Technology Enablement AF Group’s use of SAP, Dynamics 365 Marketing and other platforms indicates readiness for digital transformation. Propose CRM and marketing automation deployments, data analytics, and secure IT services to streamline underwriting, claims, and policy administration.

Risk and Claims Leadership hires in claims and medical oversight reflect emphasis on risk management. Opportunity to offer risk engineering, medical case management, and claims optimization solutions to improve loss ratios and client outcomes in specialty lines.

AF - Group Tech Stack

AF - Group uses 8 technology products and services including Crazy Egg, Cloudflare Web Optimizations, SAP, and more. Explore AF - Group's tech stack below.

  • Crazy Egg
    Analytics
  • Cloudflare Web Optimizations
    Analytics
  • SAP
    Customer Relationship Management
  • Microsoft Access
    Database Management Software
  • Microsoft 365
    Email
  • Microsoft System Center
    IT Infrastructure Monitoring
  • Choices
    Javascript Libraries
  • Microsoft Dynamics 365 Marketing
    Marketing Automation

Media & News

AF - Group's Email Address Formats

AF - Group uses at least 2 format(s):
AF - Group Email FormatsExamplePercentage
First.Last@afgroup.comJohn.Doe@afgroup.com
79%
FirstLast@afgroup.comJohnDoe@afgroup.com
9%
FLast@afgroup.comJDoe@afgroup.com
6%
FirstL@afgroup.comJohnD@afgroup.com
6%
First.Last@accidentfund.comJohn.Doe@accidentfund.com
63%
FirstL@accidentfund.comJohnD@accidentfund.com
34%
LastF@accidentfund.comDoeJ@accidentfund.com
2%
Fir.Last@accidentfund.comJoh.Doe@accidentfund.com
1%

Frequently Asked Questions

Where is AF - Group's headquarters located?

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AF - Group's main headquarters is located at 200 North Grand Avenue Alma, Michigan 48801 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is AF - Group's phone number?

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You can contact AF - Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AF - Group's official website and social media links?

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AF - Group's official website is afgroup.com and has social profiles on LinkedIn.

What is AF - Group's NAICS code?

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AF - Group's NAICS code is 55 - Management of Companies and Enterprises.

How many employees does AF - Group have currently?

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As of June 2026, AF - Group has approximately 901 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Medical Officer: M. I.Chief Claims Officer: K. L.Chief Risk Officer (cro): O. R. N.. Explore AF - Group's employee directory with LeadIQ.

What industry does AF - Group belong to?

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AF - Group operates in the Holding Companies industry.

What technology does AF - Group use?

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AF - Group's tech stack includes Crazy EggCloudflare Web OptimizationsSAPMicrosoft AccessMicrosoft 365Microsoft System CenterChoicesMicrosoft Dynamics 365 Marketing.

What is AF - Group's email format?

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AF - Group's email format typically follows the pattern of First.Last@afgroup.com. Find more AF - Group email formats with LeadIQ.

When was AF - Group founded?

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AF - Group was founded in 1912.

AF - Group

Holding CompaniesMichigan, United States501-1000 Employees

AF Group is a national holding company that coordinates affiliated insurance entities to deliver specialty insurance solutions through independent agents across the United States. All policies are underwritten by a licensed insurer subsidiary, providing regulated, backed coverage. Based in Alma, Michigan, the organization operates a portfolio of brands within the specialty insurance space, presenting a mid-sized corporate profile.

Its primary customers are independent agents who place niche and customized insurance protections on behalf of policyholders. Through its affiliated brands, AF Group seeks to provide innovative specialty coverage while relying on underwriting by a licensed insurer to support risk transfer. In February 2026, Enstar announced the acquisition of AF Group, marking a notable recent development for the company.

Section iconCompany Overview

Headquarters
200 North Grand Avenue Alma, Michigan 48801 United States
Phone number
NAICS Code
55 - Management of Companies and Enterprises
Founded
1912
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    AF - Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    AF - Group's revenue is estimated to be in the range of $500M$1B

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