Global AI Powerhouse Affectiva, as a part of Smart Eye, is positioned as a global AI powerhouse with a focus on Emotion AI and Human Perception AI, offering cutting-edge technology solutions that detect nuanced human emotions and cognitive states. This unique positioning can be leveraged to attract clients looking for advanced AI capabilities in various industries.

Strategic Partnerships Affectiva has established strategic partnerships with industry leaders like Cadbury and Kantar Group to provide innovative emotional engagement measurement solutions such as facial coding and attention metrics. These partnerships present collaborative sales opportunities to offer enhanced customer engagement and marketing effectiveness tools.

Eye Tracking Innovation The recent launch of calibration-free eye tracking technology by Affectiva opens up sales opportunities for businesses seeking cutting-edge solutions for monitoring viewer attention and engagement. This innovation can cater to industries such as advertising, market research, and user experience testing.

Market Differentiation Affectiva's unique combination of Emotion AI and calibration-less eye tracking technology sets it apart from competitors and positions the company as a provider of comprehensive emotion and attention measurement solutions. This differentiation can be emphasized in sales pitches to highlight the added value Affectiva brings to clients.

Cloud-based Emotion AI With the introduction of a new attention metric within its cloud-based Emotion AI offering, Affectiva enhances its sales proposition by providing a scalable and accessible solution for businesses looking to integrate emotion detection and eye tracking capabilities seamlessly. This advancement can lead to increased adoption among companies seeking cloud-based AI solutions.