Affectiva Email Format
Embedded Software ProductsMassachusetts, United States11-50 Employees
Affectiva, an embedded software company based in Boston, Massachusetts, develops Emotion AI and Human Perception AI that interpret facial cues to reveal emotions, cognitive states, activities, and interactions. Originating as an MIT Media Lab spin-off, its technology is applied to automotive interior sensing to monitor driver state and cabin conditions, and it is used by about 28% of the Fortune Global 500 to test consumer engagement with ads, videos and TV programming. The business operates in the embedded software space and serves both automotive and advertising testing markets. In June 2021, Smart Eye acquired Affectiva, and the two companies have since merged to form a broader global AI platform. A recent development is the May 2026 introduction of a Pain signal that measures physical pain-related facial expressions in real time.