Affinio
Software DevelopmentCanada51-200 Employees
Affinio is now part of Audiense. Founded in 2012 Audiense is committed to empowering audience & marketing strategies by leveraging social data and connecting it with your stack.
Market Expansion Opportunities With recent acquisition of Affinio and integration into Audiense, there is a strong opportunity to target organizations seeking advanced social audience segmentation and data-driven marketing solutions, especially those interested in competitive insights and consumer behavior analysis.
Financial Growth Potential Although the company's revenue is estimated between 1 and 10 million dollars with funding of 4.8 million dollars, presenting scalable SaaS solutions to mid-sized firms and marketing agencies could unlock substantial growth opportunities as the firm expands its product offerings.
Technology Integration The company's use of various advanced tools like Open Graph, Mailchimp, and RabbitMQ indicates a sophisticated tech stack, presenting chances to promote complementary marketing automation and cloud-based solutions to similar tech-savvy clients.
Industry Connectivity Given Affinio's focus on social data and audience segmentation, prospects in the digital marketing and social analytics sectors—particularly agencies and brands seeking social media insights—represent prime prospects for upselling or joint ventures.
Innovative Product Portfolio The launch of new product portals and tools like Tweet Binder highlights a commitment to innovation, making it appealing to forward-thinking companies interested in cutting-edge social analytics and feedback platforms to enhance their marketing strategies.
Affinio uses 8 technology products and services including Open Graph, Merge, Mailchimp, and more. Explore Affinio's tech stack below.
| Affinio Email Formats | Percentage |
| First.Last@affinio.com | 94% |
| First@affinio.com | 6% |
| FirstLast@audiense.com | 63% |
| First.Last@audiense.com | 15% |
| First@audiense.com | 12% |
| FLast@audiense.com | 10% |
Software DevelopmentCanada51-200 Employees
Affinio is now part of Audiense. Founded in 2012 Audiense is committed to empowering audience & marketing strategies by leveraging social data and connecting it with your stack.
Affinio has raised a total of $4.8M of funding over 1 rounds. .
Affinio's revenue is estimated to be in the range of $1M$10M
Affinio has raised a total of $4.8M of funding over 1 rounds. .
Affinio's revenue is estimated to be in the range of $1M$10M