Strategic Partnerships Meltwater recently partnered with Microsoft and Social Factor, Inc., showcasing a focus on collaboration and integration with other industry leaders. Leveraging these partnerships can open doors for cross-selling opportunities and expanding market reach.

Global Audience Reach With 27,000 global customers and 50 offices across six continents, Meltwater has a wide international presence. Leveraging this expansive network can be advantageous for sales professionals to tap into new markets and cater to diverse customer needs.

Data-Driven Insights By analyzing a vast amount of content daily and providing insights through reports like the State of Social Media, Meltwater demonstrates a commitment to data-driven decision-making. Sales teams can utilize these insights to demonstrate value to potential clients and drive sales conversations.

Industry Thought Leadership Meltwater's focus on releasing annual reports on social media and digital trends positions them as industry thought leaders. Sales reps can leverage these reports to engage prospects, showcase expertise, and build credibility, leading to potential sales conversions.

Robust Technology Stack Utilizing technologies like AWS Lambda, Cloudflare CDN, and Angular, Meltwater showcases a commitment to innovation and advanced solutions. Highlighting these tech capabilities in sales pitches can resonate with tech-savvy clients and differentiate Meltwater in a competitive market.