Expanding Customer Base Following the merger with Castle Water, Affinity for Business now serves approximately 50,000 UK business customers, indicating a substantial and growing market presence that can be targeted for additional water and waste management services.

Innovation in Digital Engagement The launch of the My Account portal and interactive customer engagement initiatives like ‘What’s on Your Mind?’ demonstrate the company’s commitment to digital customer service, creating opportunities to upsell digital solutions, premium support, or personalized service packages.

Sustainability and Wellbeing Initiatives Affinity for Business’s introduction of mental health badges and community-driven movements highlights their focus on corporate social responsibility, which can be leveraged to promote' sustainability-related services or environmentally friendly waste solutions to socially conscious clients.

Partnership Opportunities The partnership with notable clients such as London Heathrow exemplifies their capability to serve large-scale, high-profile organizations, presenting a sales path to similar corporate clients seeking reliable water and waste management services.

Growth and Market Positioning Operating within a competitive yet sizable market with revenue between $1M and $10M and a focused service scope, Affinity for Business offers opportunities for cross-selling, tailored packages, and strategic partnerships aimed at expanding their share in the UK utilities sector.