Insights

Strong Customer Base Affinity for Business serves approximately 50,000 UK business customers, indicating a substantial existing client base that may be receptive to expanding water and waste management services or exploring new sustainability initiatives.

Recent Merger Advantage The merger with Castle Water enhances operational efficiency and customer service, creating opportunities to cross-sell integrated water services and leverage shared infrastructure for targeted growth in the UK business sector.

Digital Engagement The launch of online portals like My Account and engagement initiatives such as mental health support demonstrate a focus on customer experience, suggesting openness to digital solutions and value-added services that can improve client satisfaction and retention.

Industry Positioning Operating within a competitive utility market with notable peers like Water Plus and Veolia, Affinity for Business can explore strategic partnerships or tailored solutions to differentiate itself and attract larger corporate clients seeking sustainable and efficient water management.

Growth Potential With revenues between 1M and 10M and a relatively lean workforce, the company presents opportunities for scalable sales efforts in emerging areas such as eco-friendly waste services, smart water technology, and expanding into larger commercial accounts to boost financial growth.

Similar companies to Affinity for Business

Affinity for Business Tech Stack

Affinity for Business uses 8 technology products and services including Facebook Pixel, MySQL, Google Cloud, and more. Explore Affinity for Business's tech stack below.

Facebook Pixel
Analytics
MySQL
Database
Google Cloud
Infrastructure As A Service
jQuery
Javascript Libraries
Microsoft
Miscellaneous
Piwik
System Analytics & Monitoring
Bootstrap
UI Frameworks
MediaElement.js
Video Players

Media & News

Affinity for Business's Email Address Formats

Affinity for Business uses at least 1 format(s):

Affinity for Business Email Formats	Example	Percentage
First.Last@affinityforbusiness.co.uk	John.Doe@affinityforbusiness.co.uk	48%
First_Last@affinityforbusiness.co.uk	John_Doe@affinityforbusiness.co.uk	2%
First.Last@affinityforbusiness.co.uk	John.Doe@affinityforbusiness.co.uk	48%
First_Last@affinityforbusiness.co.uk	John_Doe@affinityforbusiness.co.uk	2%

Frequently Asked Questions

What is Affinity for Business's official website and social media links?

Affinity for Business's official website is affinityforbusiness.co.uk and has social profiles on LinkedIn.

What is Affinity for Business's NAICS code?

Affinity for Business's NAICS code is 22 - Utilities.

How many employees does Affinity for Business have currently?

As of December 2025, Affinity for Business has approximately 80 employees across 1 continents, including Europe. Key team members include Head Of Finance And Commercial: C. W.Non Executive Director: D. B.Customer Support And Complaints Manager: G. S.. Explore Affinity for Business's employee directory with LeadIQ.

What industry does Affinity for Business belong to?

Affinity for Business operates in the Utilities industry.

What technology does Affinity for Business use?

Affinity for Business's tech stack includes Facebook PixelMySQLGoogle CloudjQueryMicrosoftPiwikBootstrapMediaElement.js.

What is Affinity for Business's email format?

Affinity for Business's email format typically follows the pattern of First.Last@affinityforbusiness.co.uk. Find more Affinity for Business email formats with LeadIQ.

When was Affinity for Business founded?

Affinity for Business was founded in 2016.

Affinity for Business

Q: How many employees does Affinity for Business have currently?

Affinity for Business has approximately 80 employees.

Q: What technology does Affinity for Business use?

Affinity for Business's tech stack includes HubSpot, MediaElement.js, Yoast SEO, Google Fonts API, Facebook.

UtilitiesEngland, United Kingdom51-200 Employees

On the 1st April 2020 Castle Water Limited merged with Affinity for Business (Retail) Limited, which provides water and waste services to c.50,000 business customers throughout the UK.  

The merger allows more efficient billing, reduced administration, and improved customer service for the many Affinity for Business customers already served by Castle Water.  

To find out more about the merger, please visit: 
affinityforbusiness.co.uk/castle-water-merges-with-affinity-for-business/ 

For more company updates, please follow the Castle Water LinkedIn page: linkedin.com/company/castle-water-ltd/