Geographic Focus Affirm their service area across South Florida including Palm Beach, Broward, and Miami-Dade Counties, suggesting opportunities to tailor marketing and partnerships with local hospitals, clinics, and physician groups to increase referrals.

Scale and Reach With 51-200 employees and revenue in the 10M-25M range, target mid-market health systems and regional/home care networks that are seeking scalable partners for post-acute transition, caregiver staffing, and chronic disease management programs.

Clinical Collaboration Leverage Affinity’s stated clinical collaboration with leading medical institutions to propose joint programs, care coordination services, and preferred-provider arrangements that drive referrals and integrated care value.

Tech Stack Signals Utilize their use of digital marketing tools and analytics (Google Tag Manager, DoubleClick, Bing Ads) to propose data-driven campaigns, CRM integration, and measurable patient engagement solutions that align with their growth goals.

Industry Positioning Position as a trusted in-home care partner in a competitive market with notable peers; identify differentiators such as quality outcomes, caregiver training, and community-based services to craft competitive proposals for regional hospital systems and patient-navigation programs.