Insights

Growing International Presence Affinity Petcare has expanded its footprint across over 70 countries with multiple production sites and an established presence in key markets such as India and Europe, suggesting strong potential for acquiring new retail partners and expanding distribution channels globally.

Strategic Partnerships Recent collaborations with GXO and Scientific Remedies demonstrate the company’s focus on strengthening supply chain logistics and market entry in emerging regions, presenting opportunities for supply chain enhancement and joint marketing initiatives.

Product Innovation & Branding With a diverse portfolio of innovative brands like Ultima, Advance, and Nature’s Variety, Affinity Petcare caters to a broad consumer base, offering possibilities to develop co-branded products or targeted marketing campaigns for premium and health-focused pet foods.

Tech-Driven Operations Utilizing advanced tech stacks such as Oracle, Como, and Python indicates a modern approach to business processes, which can be leveraged to improve sales analytics, customer engagement, and personalized marketing strategies.

Market Opportunity & Growth Despite its revenue size, the company's focus on emerging markets like India and partnerships signals opportunities for sales growth in high-potential regions, opening doors for tailored product offerings and regional marketing efforts to increase market share.

Affinity Petcare Tech Stack

Affinity Petcare uses 8 technology products and services including Como, Salsify, Google Workspace, and more. Explore Affinity Petcare's tech stack below.

  • Como
    Account-based Marketing
  • Salsify
    Digital Asset Management
  • Google Workspace
    Email
  • SocialBakers
    Influencer Marketing Software
  • Google Cloud
    Infrastructure As A Service
  • Java
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Nginx
    Web Servers

Affinity Petcare's Email Address Formats

Affinity Petcare uses at least 1 format(s):
Affinity Petcare Email FormatsExamplePercentage
FLast@affinity-petcare.comJDoe@affinity-petcare.com
91%
FirstLast@affinity-petcare.comJohnDoe@affinity-petcare.com
7%
First@affinity-petcare.comJohn@affinity-petcare.com
1%
First.Last@affinity-petcare.comJohn.Doe@affinity-petcare.com
1%

Frequently Asked Questions

Where is Affinity Petcare's headquarters located?

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Affinity Petcare's main headquarters is located at Plaça Europa, 54-56, Barcelona, 08902, ES. The company has employees across 4 continents, including EuropeSouth AmericaNorth America.

What is Affinity Petcare's phone number?

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You can contact Affinity Petcare's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Affinity Petcare's official website and social media links?

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Affinity Petcare's official website is affinity-petcare.com and has social profiles on LinkedIn.

How much revenue does Affinity Petcare generate?

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As of October 2025, Affinity Petcare's annual revenue is estimated to be $526M.

What is Affinity Petcare's SIC code NAICS code?

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Affinity Petcare's SIC code is 2047 - Dog and Cat Food NAICS code is 722 - Food Services and Drinking Places.

How many employees does Affinity Petcare have currently?

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As of October 2025, Affinity Petcare has approximately 1K employees across 4 continents, including EuropeSouth AmericaNorth America. Key team members include Chief Executive Officer: X. S. T.Chief Digital Officer (cdo): L. A.Chief Human Resources Officer: A. G.. Explore Affinity Petcare's employee directory with LeadIQ.

What industry does Affinity Petcare belong to?

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Affinity Petcare operates in the Food and Beverage Services industry.

What technology does Affinity Petcare use?

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Affinity Petcare's tech stack includes ComoSalsifyGoogle WorkspaceSocialBakersGoogle CloudJavaGoogle Tag ManagerNginx.

What is Affinity Petcare's email format?

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Affinity Petcare's email format typically follows the pattern of FLast@affinity-petcare.com. Find more Affinity Petcare email formats with LeadIQ.

When was Affinity Petcare founded?

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Affinity Petcare was founded in 1963.
Affinity Petcare

Affinity Petcare

Food and Beverage ServicesSpain1001-5000 Employees

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place. 
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as  4 production sites through which we supply the 70+ countries where our brands have a presence. 

So, what are you waiting for? Join our team to leave your footprint!

Legal: https://www.affinity-petcare.com/weareaffinity/es/nota-legal

Section iconCompany Overview

Headquarters
Plaça Europa, 54-56, Barcelona, 08902, ES
Phone number
SIC Code
2047 - Dog and Cat Food
NAICS Code
722 - Food Services and Drinking Places
Founded
1963
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Affinity Petcare's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Affinity Petcare's revenue is estimated to be in the range of $500M$1B

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