Insights

Global Expansion Affinity Petcare is actively expanding its presence internationally, notably entering the Indian market through partnerships with Scientific Remedies and extending collaborations in Europe. This provides opportunities to offer tailored distribution, marketing, and supply chain solutions to support their growth in new territories.

Strategic Partnerships Their recent collaborations with GXO Logistics and Scientific Remedies highlight a commitment to strengthening supply chain efficiency and market penetration. Engaging in innovative logistics and distribution services could enhance their operational scalability and customer reach.

Technology Integration Affinity Petcare leverages advanced tech platforms like Google Cloud, Salsify, and SocialBakers, indicating openness to digital solutions. Providing cutting-edge marketing automation, data analytics, or e-commerce tools could help optimize brand performance and customer engagement.

Market Position With a revenue range of $100M to $250M and a diverse portfolio of brands, Affinity Petcare targets mid-sized markets, presenting opportunities for premium product innovation, customized marketing strategies, and loyalty programs to differentiate in a competitive landscape.

Sustainability & Innovation As a company focused on nourishing bonds and making the world better, there is potential to offer eco-friendly packaging, sustainable sourcing, or health-driven product solutions aligned with their mission that can appeal to environmentally conscious consumers.

Affinity Petcare Tech Stack

Affinity Petcare uses 8 technology products and services including Como, Salsify, Google Workspace, and more. Explore Affinity Petcare's tech stack below.

  • Como
    Account-based Marketing
  • Salsify
    Digital Asset Management
  • Google Workspace
    Email
  • SocialBakers
    Influencer Marketing Software
  • Google Cloud
    Infrastructure As A Service
  • Java
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Nginx
    Web Servers

Affinity Petcare's Email Address Formats

Affinity Petcare uses at least 1 format(s):
Affinity Petcare Email FormatsExamplePercentage
FLast@affinity-petcare.comJDoe@affinity-petcare.com
92%
FirstLast@affinity-petcare.comJohnDoe@affinity-petcare.com
6%
First@affinity-petcare.comJohn@affinity-petcare.com
1%
First.Last@affinity-petcare.comJohn.Doe@affinity-petcare.com
1%

Frequently Asked Questions

Where is Affinity Petcare's headquarters located?

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Affinity Petcare's main headquarters is located at 54-56 Plaça Europa Barcelona, Catalonia 08902 Spain. The company has employees across 4 continents, including EuropeSouth AmericaNorth America.

What is Affinity Petcare's phone number?

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You can contact Affinity Petcare's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Affinity Petcare's official website and social media links?

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Affinity Petcare's official website is affinity-petcare.com and has social profiles on LinkedIn.

What is Affinity Petcare's NAICS code?

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Affinity Petcare's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Affinity Petcare have currently?

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As of April 2026, Affinity Petcare has approximately 950 employees across 4 continents, including EuropeSouth AmericaNorth America. Key team members include Ceo: T. B.Chief Executive Officer: X. S. T.Cio: A. R.. Explore Affinity Petcare's employee directory with LeadIQ.

What industry does Affinity Petcare belong to?

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Affinity Petcare operates in the Food and Beverage Services industry.

What technology does Affinity Petcare use?

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Affinity Petcare's tech stack includes ComoSalsifyGoogle WorkspaceSocialBakersGoogle CloudJavaGoogle Tag ManagerNginx.

What is Affinity Petcare's email format?

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Affinity Petcare's email format typically follows the pattern of FLast@affinity-petcare.com. Find more Affinity Petcare email formats with LeadIQ.

When was Affinity Petcare founded?

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Affinity Petcare was founded in 1963.

Affinity Petcare

Food and Beverage ServicesCatalonia, Spain501-1000 Employees

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place. 
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as  4 production sites through which we supply the 70+ countries where our brands have a presence. 

So, what are you waiting for? Join our team to leave your footprint!

Legal: https://www.affinity-petcare.com/weareaffinity/es/nota-legal

Section iconCompany Overview

Headquarters
54-56 Plaça Europa Barcelona, Catalonia 08902 Spain
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1963
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Affinity Petcare's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Affinity Petcare's revenue is estimated to be in the range of $100M$250M

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