Regional Ingredient Sourcing Champion Petfoods emphasizes using fresh regional ingredients in their Biologically Appropriate™ pet foods. Highlighting this unique selling proposition can resonate with customers looking for locally sourced and high-quality pet food options.

Innovative Product Launches Recent launches of high-protein functional dog treats and wet cat foods demonstrate Champion Petfoods' commitment to innovation. Leveraging these new products in sales pitches can attract customers looking for premium and diverse pet food offerings.

Ownership by Mars, Inc. With the acquisition by Mars, Inc., a leading global company, Champion Petfoods gains access to a wider distribution network and greater resources. Sales teams can emphasize the brand's strengthened position and potential for expanded market reach.

Transparency in Manufacturing Champion Petfoods' transparency in disclosing levels of heavy metals in their products showcases a commitment to quality and safety. Emphasizing these transparency measures can build trust with customers concerned about product integrity and safety.

Strategic Partnerships for Social Good Partnering with Greater Good Charities to provide millions of pet meals reflects Champion Petfoods' dedication to social responsibility. Highlighting these partnerships in sales conversations can appeal to socially conscious customers looking to support brands making a positive impact.