Insights

Technology Modernization AFR Wholesale's recent launch of a new platform demonstrates their commitment to streamlined communication and enhanced process efficiency, indicating opportunities to offer innovative mortgage technology solutions and integrations.

Market Recognition Being recognized as a Champion for Wholesale Manufactured Home Lending by the USDA highlights AFR Wholesale's strong positioning in niche lending markets, presenting avenues to promote specialized financial products and services.

Strategic Acquisitions The acquisition by Prop Cap suggests a period of growth and potential expansion, making AFR Wholesale receptive to new partnership opportunities and complementary service offerings to accelerate their market reach.

Loan Program Expansion The launch of programs like USDA Renovation and features in the AFR Loan Center reveals an appetite for innovative and flexible loan solutions, providing chances to present tailored financial products and digital marketing strategies.

Industry Growth With revenues between 100M-250M and a substantial workforce, AFR Wholesale operates in a competitive yet sizable market, indicating strong potential for partnership on scalable solutions such as lead generation, compliance tech, and enhanced borrower engagement tools.

eLEND® Tech Stack

eLEND® uses 8 technology products and services including Twemoji, Highlight.js, Marketo, and more. Explore eLEND®'s tech stack below.

  • Twemoji
    Font Scripts
  • Highlight.js
    Javascript Libraries
  • Marketo
    Marketing Automation
  • New Relic
    Real User Monitoring
  • Greenhouse
    Recruitment Marketing
  • Yoast SEO
    Search Engines
  • Microsoft Defender
    Security
  • Contact Form 7
    Web Platform Extensions

Media & News

eLEND®'s Email Address Formats

eLEND® uses at least 2 format(s):
eLEND® Email FormatsExamplePercentage
FLast@afrwholesale.comJDoe@afrwholesale.com
72%
First.Last@afrwholesale.comJohn.Doe@afrwholesale.com
25%
FirstLast@afrwholesale.comJohnDoe@afrwholesale.com
1%
LastF@afrwholesale.comDoeJ@afrwholesale.com
1%
Middle@afrwholesale.comMichael@afrwholesale.com
1%

Frequently Asked Questions

Where is eLEND®'s headquarters located?

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eLEND®'s main headquarters is located at 8 Campus Drive Suite #401 Parsippany, New Jersey 07054 United States. The company has employees across 6 continents, including North AmericaEuropeAfrica.

What is eLEND®'s official website and social media links?

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eLEND®'s official website is elendtpo.com and has social profiles on LinkedIn.

What is eLEND®'s NAICS code?

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eLEND®'s NAICS code is 52 - Finance and Insurance.

How many employees does eLEND® have currently?

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As of February 2026, eLEND® has approximately 190 employees across 6 continents, including North AmericaEuropeAfrica. Key team members include Cfo: K. L.Chief Operating Officer: M. B.Chief Risk Officer: B. M.. Explore eLEND®'s employee directory with LeadIQ.

What industry does eLEND® belong to?

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eLEND® operates in the Financial Services industry.

What technology does eLEND® use?

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eLEND®'s tech stack includes TwemojiHighlight.jsMarketoNew RelicGreenhouseYoast SEOMicrosoft DefenderContact Form 7.

What is eLEND®'s email format?

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eLEND®'s email format typically follows the pattern of FLast@afrwholesale.com. Find more eLEND® email formats with LeadIQ.

When was eLEND® founded?

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eLEND® was founded in 1997.

eLEND®

Financial ServicesNew Jersey, United States51-200 Employees

eLEND TPO® (formerly AFR Wholesale), the wholesale division of American Financial Resources, LLC DBA eLEND®, has been proudly supporting mortgage professionals since 1997. As part of eLEND’s refreshed, unified brand, eLEND TPO partners with mortgage brokers, correspondent lenders, and credit unions nationwide to deliver flexible, reliable, and innovative financing solutions.  

With enhanced technology, stronger pricing, and a modern approach, we’re continuing to build a lending experience designed around you. 

Our broad range of loan programs—including FHA, VA, USDA, and conventional options—gives our partners the freedom to choose the best path for each client. Combined with diverse delivery channels and exceptional service, eLEND TPO makes it easy to grow, scale, and succeed. 

New name. Same trusted team. Built for what’s next. 

🌐 Learn more: www.elendtpo.com  

For licensing information please visit www.nmlsconsumeraccess.org and www.elend.com/legal-licensing. Company NMLS #2826.

Section iconCompany Overview

Headquarters
8 Campus Drive Suite #401 Parsippany, New Jersey 07054 United States
NAICS Code
52 - Finance and Insurance
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    eLEND®'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    eLEND®'s revenue is estimated to be in the range of $250M$500M

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