Agent Provocateur Employee Directory
Retail Apparel and FashionEngland, United Kingdom201-500 Employees
Agent Provocateur is a London-based retailer in the apparel and fashion sector, specializing in luxury lingerie. Founded in 1994 in Soho, the brand emerged from British counterculture by offering bold, colorful lingerie designed to empower women and challenge traditional expectations. The company designs its lingerie in-house, using exclusive fabrics, intricate embellishments, and distinctive motifs. It maintains a global retail footprint with boutiques in London, New York, Los Angeles, and Paris, and uses digital storytelling to convey its provocative outlook. In October 2025, the firm announced expansions of offices in New Jersey and a broader presence in the Middle East, signaling geographic growth.