Unified Digital Platform AIA+ mobile app integrates financial services, healthcare and wellness for individuals and corporate customers, offering a ready-made cross-sell channel for life, health and protection products.

HNW Distribution Partnership with CapBridge indicates a strategic channel to reach high-net-worth clients with tailored insurance and wealth/legacy planning solutions, including investment-linked products.

Product Expansion Launch of a new critical illness cover demonstrates ongoing product expansion, presenting opportunities to upsell upgraded protection to existing customers and to corporate employee benefit programs.

Sustainable Investing Sustainable Multi-Thematic Fund for ILPs provides cross-sell potential to ESG-minded clients and helps position AIA as a sustainability-aligned insurer across both individual and corporate plans.

Leadership Collaboration Collaboration with INSEAD to launch an executive leadership program signals a pathway to corporate training and executive benefits, enabling cross-sell with employer-sponsored programs and corporate clients.