Digital Innovation Focus Manulife Singapore has recently launched an Artificial Intelligence Centre of Excellence and enhanced digital health initiatives like ManulifeMOVE, highlighting a strategic focus on digital transformation and innovative customer engagement tools that present upselling and cross-selling opportunities.

Health and Wellness Expansion With new health-centric products such as ManulifeMOVE and partnerships with health technology companies like Guardant Health, there is an increasing emphasis on integrated health and wellness solutions, opening avenues for tailored health insurance, wellness packages, and preventative care offerings.

Market Trend Alignment Recent surveys and events such as the Asia Care Survey 2025 and Longevity Symposium demonstrate a rising consumer interest in quality of life, purpose, and financial independence, indicating potential for developing personalized financial planning, retirement, and longevity-related products.

Wellness and Financial Security Launch of products like Manulife SteadyPayout and investment-linked plans such as Manulife InvestReady Growth suggests opportunities to target clients seeking stable income solutions and long-term wealth management, particularly amid rising financial uncertainty.

Strategic Partnerships Partnerships with banks, advisory firms, and health organizations demonstrate a channel-driven distribution model, providing opportunities to expand product penetration through existing partner networks and explore new collaborations in health, wellness, and digital services.