Membership Expansion AICC offers comprehensive membership benefits to entire companies and all their employees, creating opportunities for targeted enterprise solutions, training programs, and digital engagement tools to enhance member experience and retention.
Educational Content With free online education and specialized courses like Corrugated Basics 101 and upcoming webinars, there is a significant opportunity to promote advanced training solutions, industry certifications, and e-learning platforms to packaging companies seeking skill development.
Innovation Focus Recent initiatives such as launching webinars on Continuous Improvement and Challenges of Implementing AI indicate a receptiveness to technological modernization; sales opportunities exist in offering AI integrations, process automation, and digital transformation services.
Market Positioning As a well-established association in the packaging industry with a revenue range of up to $250 million, there is potential for collaboration or product placement within their community, especially in areas of sustainability, efficiency solutions, and industry best practices.
Content and Digital Strategy The use of diverse digital platforms and media, including webinars, podcasts, and YouTube episodes, presents opportunities to partner in content marketing, targeted advertising, and digital tools tailored for packaging companies looking to enhance their market presence.