Regional Expansion Air Botswana’s recent launch of new routes connecting Gaborone to Durban and Windhoek demonstrates an active focus on regional connectivity, opening opportunities for sales of airport signage, ground services, and regional marketing partnerships.

Fleet Growth The airline’s investment in acquiring additional aircraft indicates a strategic plan to increase flight capacity and frequency, creating potential for selling aircraft maintenance, spare parts, and in-flight services.

Technology Adoption Utilizing a tech stack with cloud services, content management, and web infrastructure suggests openness to digital solutions, offering prospects for cybersecurity, cloud hosting, and enterprise software solutions.

Public Relations & HR Recent hires and promotions, including celebrating female pilots, point to a progressive corporate culture, providing opportunities for leadership training programs, diversity initiatives, and HR technology solutions.

Market Positioning As an airline aspiring to rank among Africa's top ten, Air Botswana is targeting growth in regional markets, making it receptive to sales of branding, loyalty programs, and strategic alliances to bolster its competitive positioning.