air up® Email Format
Food and Beverage ManufacturingBavaria, Germany201-500 Employees
air up® is a Munich-based company operating in the food and beverage manufacturing industry. Its flagship system flavors water through scent delivered by pods, allowing the brain to perceive a flavored beverage without adding traditional taste compounds, a concept that debuted in Europe in July 2019. The effect relies on retronasal olfaction, where scent cues in the mouth are interpreted as flavor. It operates in more than 11 countries and serves millions of customers. Based in Munich, Bavaria, the company employs hundreds of people, and in February 2026 it expanded its flavor range with Dragonfruit-Lychee pods.