Insights

Innovative Product Offering air up® offers a unique and innovative refillable drinking system that flavors water through scent alone, appealing to customers looking for a revolutionary hydration experience.

Global Expansion and Growth With operations in over 11 countries and a sizable customer base, air up® presents a sales opportunity for international market penetration and further scalability.

Recent Product Launches The recent launch of three new leak-proof bottles and Gen2 Tritan Renew Bottles demonstrates air up®'s commitment to product innovation, providing sales prospects with engaging and relevant offerings.

Strong Financial Backing Having received significant funding through Series B investments totaling $46.4M and previous financing rounds, air up® is poised for expansion and partnerships, offering sales avenues in collaboration and growth.

Competitive Positioning and Market Differentiation With a focus on redefining hydration and a unique product proposition based on scent-based flavoring, air up® stands out in the beverage manufacturing industry, offering sales teams a compelling narrative to engage potential clients.

air up® Tech Stack

air up® uses 8 technology products and services including Atlassian Jira, Modernizr, Mautic, and more. Explore air up®'s tech stack below.

  • Atlassian Jira
    Issue Trackers
  • Modernizr
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Grin
    Marketing Automation
  • PWA
    Miscellaneous
  • Clerk.io
    Personalization
  • Cloudflare Bot Management
    Security
  • Weglot
    Translation

Media & News

air up®'s Email Address Formats

air up® uses at least 1 format(s):
air up® Email FormatsExamplePercentage
First.Last@air-up.comJohn.Doe@air-up.com
86%
First@air-up.comJohn@air-up.com
9%
First.Middle.Last@air-up.comJohn.Michael.Doe@air-up.com
3%
Last@air-up.comDoe@air-up.com
2%

Frequently Asked Questions

Where is air up®'s headquarters located?

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air up®'s main headquarters is located at Friedenstraße 22a Munich, Bavaria 81671 DE. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is air up®'s official website and social media links?

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air up®'s official website is air-up.com and has social profiles on LinkedIn.

How much revenue does air up® generate?

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As of November 2024, air up®'s annual revenue reached $35M.

What is air up®'s NAICS code?

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air up®'s NAICS code is 311 - Food Manufacturing.

How many employees does air up® have currently?

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As of November 2024, air up® has approximately 303 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief R&d Officer & Co-Founder: F. S.Chief Evangelist: L. J.Head Of Brand Communication: A. M.. Explore air up®'s employee directory with LeadIQ.

What industry does air up® belong to?

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air up® operates in the Food and Beverage Manufacturing industry.

What technology does air up® use?

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air up®'s tech stack includes Atlassian JiraModernizrMauticGrinPWAClerk.ioCloudflare Bot ManagementWeglot.

What is air up®'s email format?

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air up®'s email format typically follows the pattern of . Find more air up® email formats with LeadIQ.

How much funding has air up® raised to date?

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As of November 2024, air up® has raised $47M in funding. The last funding round occurred on Sep 28, 2021 for $47M.

When was air up® founded?

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air up® was founded in 2019.
air up®

air up®

Food and Beverage ManufacturingBavaria, Germany201-500 Employees

air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution. 

What's meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and that's when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.* 

Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions.

Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together].

*Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell.

Section iconCompany Overview

Headquarters
Friedenstraße 22a Munich, Bavaria 81671 DE
Website
air-up.com
NAICS Code
311 - Food Manufacturing
Founded
2019
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $47M

    air up® has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Sep 28, 2021 in the amount of $47M.

  • $10M$50M

    air up®'s revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $47M

    air up® has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Sep 28, 2021 in the amount of $47M.

  • $10M$50M

    air up®'s revenue is in the range of $10M$50M

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