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Insights

Innovative Product Offering air up® revolutionizes hydration with its unique refillable drinking system that flavors water through scent alone, appealing to consumers looking for a novel way to enhance their water consumption experience.

Global Expansion With a presence in over 11 countries and a growing customer base in the millions, air up® offers a ripe market opportunity for international sales and partnerships to further extend its reach and customer engagement.

Technological Advancements The incorporation of advanced technology tools such as Atlassian Jira and innovative 3D printing capabilities positions air up® as a forward-thinking company, attracting tech-savvy consumers and businesses seeking cutting-edge hydration solutions.

Financial Growth and Investment Having secured significant investments totaling $47 million and with a revenue range of $10-50 million, air up® has the financial stability to support sales initiatives, product development, and market expansion, presenting lucrative opportunities for strategic partnerships and investments.

Product Portfolio Expansion The recent launch of three new leak-proof bottles and the Gen2 Tritan Renew Bottles showcase air up®'s commitment to product innovation and meeting consumer demands, creating avenues for upselling, cross-selling, and attracting new customer segments.

Similar companies to air up®

air up® Tech Stack

air up® uses 8 technology products and services including Atlassian Jira, Lodash, Narvar, and more. Explore air up®'s tech stack below.

  • Atlassian Jira
    Issue Trackers
  • Lodash
    Javascript Libraries
  • Narvar
    Logistics
  • Constant Contact
    Marketing Automation
  • Open Graph
    Miscellaneous
  • Netlify
    Platform As A Service
  • HSTS
    Security
  • Weglot
    Translation

air up®'s Email Address Formats

air up® uses at least 1 format(s):
air up® Email FormatsExamplePercentage
First.Last@air-up.comJohn.Doe@air-up.com
86%
First@air-up.comJohn@air-up.com
9%
First.Middle.Last@air-up.comJohn.Michael.Doe@air-up.com
3%
F-Last@air-up.comJ-Doe@air-up.com
2%

Frequently Asked Questions

Where is air up®'s headquarters located?

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air up®'s main headquarters is located at Friedenstraße 22a Munich, Bavaria 81671 DE. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is air up®'s official website and social media links?

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air up®'s official website is air-up.com and has social profiles on LinkedIn.

How much revenue does air up® generate?

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As of August 2024, air up®'s annual revenue reached $35M.

What is air up®'s NAICS code?

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air up®'s NAICS code is 311 - Food Manufacturing.

How many employees does air up® have currently?

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As of August 2024, air up® has approximately 318 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief R&d Officer & Co-Founder: F. S.Chief Evangelist: L. J.Head Of Brand Communication: A. M.. Explore air up®'s employee directory with LeadIQ.

What industry does air up® belong to?

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air up® operates in the Food and Beverage Manufacturing industry.

What technology does air up® use?

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air up®'s tech stack includes Atlassian JiraLodashNarvarConstant ContactOpen GraphNetlifyHSTSWeglot.

What is air up®'s email format?

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air up®'s email format typically follows the pattern of . Find more air up® email formats with LeadIQ.

How much funding has air up® raised to date?

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As of August 2024, air up® has raised $47M in funding. The last funding round occurred on Sep 28, 2021 for $47M.

When was air up® founded?

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air up® was founded in 2019.
air up®

air up®

Food and Beverage ManufacturingBavaria, Germany201-500 Employees

air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution. 

What's meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and that's when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.* 

Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions.

Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together].

*Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell. 

Section iconCompany Overview

Headquarters
Friedenstraße 22a Munich, Bavaria 81671 DE
Website
air-up.com
NAICS Code
311 - Food Manufacturing
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $47M

    air up® has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Sep 28, 2021 in the amount of $47M.

  • $10M$50M

    air up®'s revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $47M

    air up® has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Sep 28, 2021 in the amount of $47M.

  • $10M$50M

    air up®'s revenue is in the range of $10M$50M

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