Growing Online Presence AJ Morgan Eyewear operates exclusively through its online store, indicating an opportunity to expand digital marketing efforts and increase online sales channels to attract a broader customer base.

Niche Market Focus With a diverse product offering including reading glasses, sunglasses, and prescription frames, there is potential to cross-sell related accessories or complementary eyewear products to existing customers.

Competitive Pricing Given the company's revenue range up to 1 million USD and a small team, there's an emphasis on cost-effective marketing and pricing strategies that can appeal to budget-conscious consumers in a competitive eyewear market.

Tech Integration Utilizing established platforms like Shopify and various payment options presents an opportunity to enhance user experience with personalized marketing and targeted promotions to boost sales conversions.

Market Expansion Opportunities Compared to larger competitors with extensive workforce and revenue, AJ Morgan Eyewear can leverage its agility and niche focus to target specialty segments such as fashion-forward or budget-friendly eyewear consumers through tailored campaigns.