Strategic Brand Collaborations Knockaround's successful partnerships with recognizable brands like Hello Kitty, Sanrio, Dead & Company, and the NFL highlight their appeal within licensed product collaborations. This presents a considerable opportunity to expand licensing deals with additional entertainment, sports, and character brands to increase their product range and market penetration.

Growing Popularity with Celebrities The brand's adoption by high-profile celebrities such as Natalie Portman, Matthew McConaughey, and John Mayer demonstrates its aspirational appeal. Leveraging celebrity endorsements or influencer collaborations could enhance visibility, drive sales, and position Knockaround as a premium yet affordable accessory.

Expanding Market Reach Recent partnerships with high-profile events like the PGA Tour and Truist Championship indicate a focus on sporting and outdoor events audiences. Exploring sponsorship opportunities at more sporting, music, and lifestyle events could boost brand awareness and open new sales channels.

Innovative Product Offerings With a diverse product line including limited editions, collaborations, and custom sunglasses, Knockaround is positioned to target consumers seeking unique and customizable eyewear. Introducing new limited editions or themed collections tailored to trending pop culture topics could excite current fans and attract new customers.

Digital Engagement & E-commerce Utilizing advanced tech stack tools and a dedicated website indicates strong e-commerce capabilities. Investing in targeted digital marketing campaigns, influencer marketing, and exclusive online launches can further increase online sales and customer loyalty, especially among younger, trend-conscious consumers.