Brand Collaborations Knockaround's strategic partnerships with high-profile brands such as Hello Kitty, Sanrio, Grateful Dead, and the NFL demonstrate a strong affinity for leveraging licensed IP to attract new customer segments and increase market visibility. This presents an opportunity to propose tailored co-branding campaigns or exclusive licensed collections to capitalize on their existing licensing relationships.

Expanding Market Reach Recent collaborations with major sports and entertainment organizations suggest a growth-oriented approach toward expanding their customer base through targeted marketing events and sponsorships. Exploring additional sports leagues, entertainment brands, or pop culture icons could further enhance their brand presence and drive sales in niche markets.

Multi-Channel Strategy Knockaround utilizes a variety of tech tools such as TikTok Pixel and PWA, indicating a focus on digital marketing and mobile engagement. Offering integrated marketing solutions or innovative e-commerce enhancements could help improve conversion rates and customer loyalty, supporting their growth in both direct-to-consumer and wholesale channels.

Limited Edition & Custom Offerings The company's emphasis on limited edition sunglasses and customizable options suggests opportunities for personalized product development or exclusive drop strategies to boost customer engagement, create buzz, and increase average order value among their core loyal fan base.

Market Position & Growth Potential Operating in the affordable sunglasses segment with a revenue range of up to $10 million and a dedicated marketing approach, Knockaround is positioned as a scalable brand with room for growth. Sales initiatives focusing on new product launches, expanding into additional retail channels, and increasing brand awareness through influencer partnerships could effectively support their expansion objectives.