Global Expansion Ajmal is actively expanding its luxury fragrance footprint with planned flagship stores in London, Shanghai, and New York, and has recent activity in Singapore and New Delhi. This signals opportunities to align sales outreach with luxury retail partners, travel retail channels, and premium department stores in these markets.

Strategic Partnerships Recent collaboration with Shoppers Stop in India indicates openness to retail partnerships and co-branded initiatives. There is potential to pursue exclusive distribution, pop-up experiences, and loyalty-enabled collaborations with regional retailers and e-commerce platforms.

Travel Retail Focus Active presence in duty-free locations and airlines across a 50-country export footprint suggests strong performance in travel retail. Sales efforts could target airport duty-free slots, airline amenity programs, and regional travel retail buyers to expand in-flight and airport shops.

New Product Rollout Launch of Evoke Red Him & Her and ongoing product diversification reveals opportunities to cross-sell bundles, seasonal releases, and retailer-exclusive editions. SDRs can pitch limited-edition sets to Premium/GCC, luxury department stores, and specialty fragrance boutiques.

Digital & Data Enablement A tech stack including AWS, SAP, Klaviyo, Mautic, and advertising platforms indicates mature digital marketing and data capabilities. This enables targeted ABM campaigns, retailer-specific promotions, and loyalty-driven product recommendations to drive B2B partnerships and multi-channel sales.