Locally Sourced Appeal AJ's Edible Arts emphasizes its use of locally sourced, high-quality ingredients from regional farmers, which can be leveraged to target premium grocery chains, farmers' markets, and specialty food stores seeking authentic and sustainable products.

Gourmet Product Expansion With a focus on handcrafted mustards, sauces, and dry mixes, there is an opportunity to expand into gourmet food gift packs, culinary subscription boxes, and culinary ingredient retailers looking for artisanal brands.

Small Business Scale As a small company with a focused product range and close supplier relationships, AJ's Edible Arts could benefit from partnerships with gourmet food distributors and local food cooperatives aiming to support small-scale, high-quality producers.

Digital Presence Growth Utilizing their current website on WordPress and associated tools, the company can enhance online marketing strategies, including e-commerce capabilities and targeted digital campaigns to reach national gourmet food audiences.