SMB electrical Target mid-sized commercial, industrial and institutional facilities in south central Michigan that require integrated electrical, plumbing, HVAC and welding services, leveraging Aladdin’s established footprint since 1975 and expanded mechanical division since 2010.

Full-service value Position Aladdin as a one-stop contractor for repairs and new construction projects, emphasizing the ability to handle from minor repairs to full-scale installations to attract clients seeking streamlined procurement and single-point accountability.

Safety and compliance Highlight licensed, state-certified trades and MUST drug-testing program to appeal to buyers prioritizing safety, quality and OSHA-like risk management for regulated industries.

Digital presence Leverage tech stack and digital marketing capabilities (Google Ads, Facebook Pixel) to reach local developers, facility managers and procurement teams; propose joint marketing or project showcases with reference case studies.

Growth fit Align with regional anchors and large employers (hospitals, colleges, utilities) that require ongoing facilities services; propose maintenance contracts, preventive maintenance programs, and retrofit projects to drive recurring revenue.