Acquisition momentum Alarm Masters was recently acquired by Entryandexit on Jan 13, 2026, presenting opportunities to engage during post-merger integration and cross-sell security services, monitoring solutions, and scalable access control platforms to align with the new parent company’s portfolio.

SMB to mid market With 11-50 employees and $1M-$10M in revenue, Alarm Masters sits in the small to midsize segment where integrated security ecosystems (alarm, access control, cameras) and managed services can drive larger contract values and recurring revenue through expanded maintenance, monitoring, and cloud-based analytics.

Comprehensive security stack The company offers residential, commercial, industrial, access control, fire alarms, and security cameras, signaling cross-sell potential into alarm monitoring, video analytics, and enterprise-grade alerting to existing customers or via channel partners.

Technology leverage Existing tech stack includes AWS, Salesforce, iCIMS, Google Workspace, Cloudflare, and Piwik PRO, indicating readiness for CRM-driven upsell motions, centralizing customer data, and leveraging cloud-based security management and marketing automation for targeted campaigns.

Competitive positioning Compared to peers like Abode, Nest, Ring, and Vivint, Alarm Masters operates at a smaller scale with growth opportunities through strategic partnerships, expanded service offerings, and geographic expansion to capture share from larger incumbents in residential and small business security.