Acquisition momentum Alarm Masters was acquired by Entryandexit in January 2026, signaling consolidation in the security and investigations space and potential cross-sell opportunities with the acquirer’s portfolio and customers.

Growth potential Current revenue range of one to ten million dollars suggests room to scale through enhanced security offerings, bundled services, and upsell to existing residential, commercial, and industrial clients.

Tech enablement Utilizes cloud and security tech stack including AWS, Salesforce, Google Workspace, iCIMS, Webflow, Cloudflare Bot Management, and analytics tools, enabling scalable, data-driven sales and post-sale support.

Cross-sell pathways Diverse service lines (access control, burglar, fire alarms, and security cameras) create opportunities to bundle solutions for existing customers and to leverage a broader portfolio with partners and integrators.

Competitive positioning Operate in a crowded market with major players of varying sizes; focus on mid-market opportunities and differentiators such as rapid deployment, service coverage, and customized security solutions to win tenders and recurring maintenance contracts.