Strategic Partnerships Albert Bartlett maintains a track record of high profile co branding and promotional partnerships, including Warner Bros, the Minecraft Movie promo, Applewood Cheese and Mexicana for cheesy mash products. This demonstrates clear pathways to co sell with retailers and media partners. Sales opportunities include pursuing new co branded campaigns with retailers and entertainment IPs to boost trial and category adjacencies, such as side dishes and ready potato products, and offering limited edition varieties or chef driven recipe bundles tied to campaigns.

Agricultural Innovation Recent collaboration with Fera Science Ltd strengthens potato crop health management across Scotland by controlling aphids and viral infections. This sustainability oriented stance can be leveraged to pitch retailers and foodservice on responsible sourcing, supply stability, and traceability. Potential to offer integrated seed and crop protection programs, as well as agritech services to other growers or markets.

Product Innovation Launch of White Rooster in February 2026 demonstrates ongoing product innovation and premium variety development, complemented by cheesy mash collaborations with Mexicana and Applewood. This supports upsell opportunities for premium potato varieties and value added ready products in both retail and foodservice channels, as well as partnerships with chefs and influencers to promote new varieties and recipes.

Regional Growth As a UK leading supplier of fresh, chilled and frozen potatoes with a Scotland based footprint, Albert Bartlett is well positioned to secure long term supply contracts and expand regional shelf presence. The company’s scale and diversified product range enable robust logistics to support retailers seeking reliable, high volume potato supply and partnership opportunities.

Digital Marketing A strong digital and ambassador driven marketing ecosystem, including iCIMS, YouTube, Twitter and a chef ambassador program, supports content driven promotions and recipes. This creates opportunities to co create digital campaigns, influencer driven content, and on shelf QR or recipe prompts with retailers and foodservice accounts to drive engagement and sales.