Boutique Market Niche As a small-scale commercial artist with an emphasis on custom artwork, Alberts Illustration offers personalized visual solutions primarily targeting local businesses and individual customers seeking unique and memorable imagery.

Potential for Expansion With a revenue range of 1 million to 10 million and minimal current staffing, there is significant room for growth by expanding the service portfolio, increasing marketing efforts, or attracting larger clients in need of high-quality graphic design.

Digital Technology Utilization Utilizing a modern tech stack including Shopify and various web standards, Alberts Illustration demonstrates an online presence that can be leveraged to reach wider markets and facilitate seamless project onboarding.

Competitive Positioning Compared to large stock image companies like Shutterstock and Getty Images, Alberts Illustration offers bespoke artwork that appeals to clients seeking customized, original designs, providing a competitive edge in personalized branding projects.

Market Opportunity Targeting small to mid-sized businesses looking to elevate their branding with unique illustrations presents a valuable sales opportunity, especially as companies increasingly prioritize distinctive visual identities for digital marketing campaigns.