Government Partnership As a provincial Crown Corporation responsible for retail alcohol sales in New Brunswick, Alcool NB Liquor offers a unique opportunity for brands seeking to partner with government-run retail outlets, providing access to a controlled yet influential distribution network.

Community Engagement Alcool NB Liquor's collaborations with local organizations like Moms Against Drunk Driving and Elsipogtog First Nation highlight a commitment to community involvement, opening avenues for social responsibility campaigns and targeted outreach initiatives.

Digital & Security Needs With a technologically driven infrastructure utilizing platforms like Azure DevOps and Microsoft Dynamics, and recent security issues leading to cash-only transactions, there are potential sales opportunities in security solutions, payment technologies, and IT infrastructure enhancements.

Market Expansion Recent RFQ processes for private store collaborations suggest an openness to retail expansion, providing avenues for suppliers and service providers to engage with new retail outlets and distribution channels within the province.

Customer Loyalty & Programs Initiatives like rebate programs for hospitality clients and safe ride offerings indicate a focus on customer engagement and safety, presenting opportunities to introduce loyalty solutions, lifestyle apps, and retail marketing tools to enhance consumer experience.