Growth and Experience With a history dating back to 1986 and a sizable workforce of 51-200 employees, Alenco Inc has established a solid presence in the Kansas City metro area. Their extensive experience in exterior home improvements indicates a strong base for expanding product and service offerings.

Product Diversification Starting with vinyl siding, Alenco has broadened its portfolio to include vinyl windows, sunrooms, and now insulated windows through recent partnerships. This opens opportunities for cross-selling complementary home improvement products and energy-efficient solutions.

Energy Efficiency Focus Their recent collaboration with Sunrise Windows emphasizes energy-efficient, well-insulated windows aimed at reducing homeowners' energy costs. This trend suggests a growing market for sustainable and cost-saving home upgrades that providers like sales teams can target.

Competitive Landscape Aligned with industry players like MI Windows and JELD-WEN, Alenco occupies a competitive niche in the regional wholesale building materials market. Highlighting their local expertise and comprehensive service offerings can be leveraged to attract contractors and builders.

Digital Engagement Their use of digital tools such as Google Ads and tracking technologies indicates a focus on online marketing and lead generation. This digital presence provides opportunities for targeted outreach and online conversions to expand their customer base.