Acquisition Expansion Atrium Windows and Doors has a history of acquiring companies in the building materials industry, such as the recent acquisition of Kelvin Lighting Limited. Leveraging this experience, Atrium can explore further acquisition opportunities to expand its product portfolio and market presence.

High Revenue Potential By merging with Ply Gem to create an exterior building products company with total revenue exceeding $2.4 billion, Atrium Windows and Doors has demonstrated a high revenue potential. Sales professionals can target clients with larger budgets and projects to capitalize on the company's financial strength.

Tech Stack Upgrade With a tech stack including Cloudflare, Shopify, and Google Font API, Atrium Windows and Doors shows a commitment to technology in its operations. Offering tech solutions or services to optimize their digital infrastructure can be a promising sales strategy for tech vendors.

Personnel Transition Following personnel changes like Matthew Melville leaving as co-managing partner, there might be evolving business strategies within Atrium. Sales professionals can leverage this transition to offer consulting or services tailored to potential shifts in leadership focus.

Luxurious Product Line Atrium's launch of a new menu featuring luxurious cocktails showcases a commitment to luxury and premium offerings. Sales reps can target high-end clientele or partners looking to associate with upscale brands, offering exclusive collaboration opportunities.