Strategic Partnerships Alerus Center actively engages sponsors and partners (TranSystems, Peterson Farms Seed, ParkMobile) to expand venue offerings and branding opportunities. This presents sales opportunities to position value-added sponsorships, exclusive naming rights, and integrated marketing packages for events and sections of the arena.

Facility Expansion As the region's largest facility with a large arena and convention space, there is potential to upsell additional event services, rental packages, and scalable space utilization for conventions, trade shows, and multi-day events, especially leveraging Oak View Group affiliations.

Tech Enablement Current tech stack includes Google Ads, iCIMS, OneTrust, ADP and data tools, indicating openness to digital marketing, talent management, privacy compliance, and payroll solutions. Opportunities exist to offer marketing automation, CRM enhancements, event tech, and secure data workflows.

Public-Facing Initiatives Past initiatives such as Movie in the Park and curbside testing partnerships show a willingness to explore community-led programs and alternative revenue streams. Sales angles include co-branded community events, experiential marketing, and temporary pop-up experiences near events.

Financial Scope Revenue in the 10–25 million range with a mid-sized employee base suggests opportunities for mid-market solutions in sponsorship sales, venue management software, maintenance services, and scalable enterprise partnerships aligned with regional entertainment demand.