Algori

Market ResearchCommunity of Madrid, Spain11-50 Employees

Algori is a consumer panel reimagined. We provide fast-moving consumer goods (FMCG) companies the fastest and most granular insights for growth. Algori helps improve distribution, sales and marketing of FMCG brands and retailers, and is already working with some of the top FMCG companies in Spain.

Led by industry veterans, Algori combines technology with an unmatched data set from operating Spain’s largest panel sample of 45,000 weekly shoppers. We offer individual stock keeping unit (SKU) level insights in near real-time, resulting in a 7 times faster delivery than incumbent panels. The cross-retailer SKU-level data from 25,000 daily baskets is enriched with demographics, psychographics and store location data as well as targeted shopper trigger-surveys for qualitative inputs.

To date Algori has raised €1.2m in equity and debt instruments with backing from Change Ventures, prominent business angels from Shopify, Google, Bolt, Unilever and Spain’s National Innovation Company (ENISA). Algori is disrupting the incumbent household purchase panel industry in Iberia, as it enables FMCG companies of all sizes to benefit from the freshest data insights with a flexible engagement model and fully transparent pricing.

Algori’s co-founders working together since 2019 combine FMCG retail, data analytics and technology venture experience from holding previous CxO-level roles. Algori is based out of Spain with a technology-focused subsidiary in Lithuania, where some of the engineering talent have been working together for a decade.

Algori is an employee-owned company: the current Employee Share Option Pool (ESOP) exceeds the European average at least 4 times compared to companies of the same stage. This means every employee is a co-owner, both in terms of equity and responsibility for their work outcomes. Algori is constantly growing and on the lookout for exceptional talents, passionate in developing products for data-driven growth as and disrupting the status quo.

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