Insights

Affordable Trend Focus Alice & Wonder’s commitment to offering budget-friendly, stylish pieces positions the brand well to attract price-conscious consumers seeking to stay fashionable and unique without overspending.

Growing E-Commerce Presence As an online shop with a revenue between 10 and 25 million dollars and a relatively modest team, the company is likely investing in digital marketing and platform enhancements, presenting opportunities for technology partnerships and targeted advertising solutions.

Tech-Driven Shopping Experience Utilizing technologies like Apple Pay and various web development tools indicates a focus on seamless, user-friendly online experiences, which can be expanded with personalized marketing and advanced payment facilitation services.

Fashion and Home Niche Combining fashion with home décor, Alice & Wonder appeals to consumers interested in both personal style and home aesthetics, opening avenues for cross-promotions with lifestyle brands and curated product collaborations.

Market Expansion Potential Given the competitive retail landscape with similar companies, there is potential for strategic partnerships, new product launches, or targeted campaigns to increase market share within their niche segments and drive repeat business.

Alice & Wonder Tech Stack

Alice & Wonder uses 8 technology products and services including Adobe, jsDelivr, Babel, and more. Explore Alice & Wonder's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • jsDelivr
    Content Delivery Network
  • Babel
    Development
  • Back In Stock
    E-commerce Platforms
  • Preact
    Javascript Libraries
  • FancyBox
    Javascript Libraries
  • Envoy
    Load Balancers
  • Apple Pay
    Payment Processing

Media & News

Alice & Wonder's Email Address Formats

Alice & Wonder uses at least 1 format(s):
Alice & Wonder Email FormatsExamplePercentage
First@aliceandwonder.comJohn@aliceandwonder.com
47%
First.L@aliceandwonder.comJohn.D@aliceandwonder.com
3%
First@aliceandwonder.comJohn@aliceandwonder.com
47%
First.L@aliceandwonder.comJohn.D@aliceandwonder.com
3%

Frequently Asked Questions

What is Alice & Wonder's official website and social media links?

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Alice & Wonder's official website is aliceandwonder.com and has social profiles on LinkedIn.

What is Alice & Wonder's NAICS code?

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Alice & Wonder's NAICS code is 44-45 - Retail Trade.

How many employees does Alice & Wonder have currently?

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As of December 2025, Alice & Wonder has approximately 51 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Retail Sales Associate: R. S.. Explore Alice & Wonder's employee directory with LeadIQ.

What industry does Alice & Wonder belong to?

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Alice & Wonder operates in the Retail industry.

What technology does Alice & Wonder use?

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Alice & Wonder's tech stack includes AdobejsDelivrBabelBack In StockPreactFancyBoxEnvoyApple Pay.

What is Alice & Wonder's email format?

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Alice & Wonder's email format typically follows the pattern of First@aliceandwonder.com. Find more Alice & Wonder email formats with LeadIQ.

When was Alice & Wonder founded?

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Alice & Wonder was founded in 2015.

Alice & Wonder

RetailIllinois, United States51-200 Employees

Alice & Wonder is an online shop curating affordable #prettyfunthings for her and home. We aim to find those can’t-live-without pieces for the everygirl and value the confidence that comes with having the perfect dress for a killer day at work or just the right cocktail glasses for a last-minute happy hour.  
 
The idea for our online shop came about after owner Ali Reff moved to Chicago in 2008 and quickly discovered that while it’s one of the best cities for fashion, the lifestyle can come with a price tag. Constantly feeling in-between this place of being 22 and needing to pay rent; and being 22 and needing the newest handbag, she decided budget-friendly style shouldn’t be so hard to find.

The pieces we offer are ones that we saw and couldn’t live without. They are meant to mix-and-match and accent whatever makes you, you – whether that be adding to your wardrobe or making your home a little cozier. Buy those designer jeans and mix them with something fun and fresh from our shop. Grab an Alice & Wonder vase to pair with the expensive stuff you got for your wedding. When uniqueness meets affordability, that’s when we’ve done our job.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Alice & Wonder's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Alice & Wonder's revenue is estimated to be in the range of $10M$25M

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