Education partnerships ALICE Training Institute actively partners with schools and higher education institutions to deliver instructor certification and active shooter response training, presenting a recurring opportunity to expand into district-wide safety programs and professional development budgets.

Public safety momentum Recent news highlights collaborations with school districts and colleges, signaling growing demand for proactive, options-based active shooter training across K-12 and higher education markets, which can be leveraged to upsell ongoing safety program consulting and certification.

Acquisition impact ALICE’s acquisition of SafePlans expands its product suite with emergency information management capabilities, offering a cross-sell path to clients seeking integrated incident response planning, training, and information portals.

Technology stack The tech stack includes Microsoft Azure, WordPress, Marketo and ZoomInfo, suggesting targetable enterprise and mid-market organizations with digital marketing collaboration, CRM-driven outreach, and scalable training deployment across multiple campuses or sites.

Market positioning As a recognized civilian active shooter preparedness provider with a documented revenue range and a focus on survivability training, there is a clear opportunity to expand into state and municipal public safety agencies, corporate campuses, and risk management programs seeking standardized training certifications.