Insights

Niche Market Position al.ive body has carved out a unique position by focusing on stylish, ethically manufactured personal and home care products that blend design aesthetics with sustainability, appealing to both design-conscious and environmentally aware consumers.

Growing Product Range Since launching in 2020, the company has expanded from core body and hand products into hair care, home fragrance, baby, and cleaning categories, presenting cross-selling opportunities across diverse personal and home care segments.

Sustainable Brand Appeal The company’s commitment to eco-friendly practices, such as using 85% less plastic in refills and natural ingredients, positions it well to attract eco-conscious customers seeking long-term, sustainable solutions.

Australian Manufacturing Edge Formulating and ethically manufacturing products locally in Australia enables al.ive body to target premium segments that value high-quality, ethically produced, and locally sourced personal care products.

Digital Engagement & Retail Presence With a strong online presence and distribution through independent retailers across Australia, there are opportunities to expand digital marketing efforts and retail partnerships to scale customer acquisition and boost sales growth.

al.ive body® Tech Stack

al.ive body® uses 8 technology products and services including Dovetale, Hotjar, Mailgun, and more. Explore al.ive body®'s tech stack below.

  • Dovetale
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • Mailgun
    Email
  • JSON-LD
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • Floating UI
    Javascript Libraries
  • Privy
    Marketing Automation
  • YouTube
    Video Players

Media & News

al.ive body®'s Email Address Formats

al.ive body® uses at least 1 format(s):
al.ive body® Email FormatsExamplePercentage
First@alivebody.com.auJohn@alivebody.com.au
50%
First@alivebody.com.auJohn@alivebody.com.au
50%

Frequently Asked Questions

Where is al.ive body®'s headquarters located?

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al.ive body®'s main headquarters is located at Cumberland Park, South Australia 5041 Australia. The company has employees across 1 continents, including Oceania.

What is al.ive body®'s official website and social media links?

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al.ive body®'s official website is alivebody.com.au and has social profiles on LinkedIn.

What is al.ive body®'s NAICS code?

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al.ive body®'s NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does al.ive body® have currently?

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As of February 2026, al.ive body® has approximately 32 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: A. F.Chief Business & People Officer: M. B.Head Of Customer: R. B.. Explore al.ive body®'s employee directory with LeadIQ.

What industry does al.ive body® belong to?

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al.ive body® operates in the Personal Care Product Manufacturing industry.

What technology does al.ive body® use?

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al.ive body®'s tech stack includes DovetaleHotjarMailgunJSON-LDHandlebarsFloating UIPrivyYouTube.

What is al.ive body®'s email format?

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al.ive body®'s email format typically follows the pattern of First@alivebody.com.au. Find more al.ive body® email formats with LeadIQ.

When was al.ive body® founded?

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al.ive body® was founded in 2020.

al.ive body®

Personal Care Product ManufacturingSouth Australia, Australia11-50 Employees

al.ive body is dedicated to enhancing your home and shaping your surroundings through innovative product design, sitting at forefront of industry trends. 

Founded by Alisa and Lysandra Fraser, former winners of The Block and interior design experts, the company was born out of the duo's struggle to find bathroom and kitchen styling products that complemented their finished projects. They discovered that the personal care market was saturated with brands that focused heavily on design aesthetics or product purity, but rarely did one brand excel in both areas.

Now, as a committed leading brand within the design community, al.ive body continues to innovate and create new products that align with customer demand, pushing the boundaries of the personal and home care industry.

Launching in March 2020, the brand quickly established distribution in independent homewares and design retailers across Australia, as well as recruiting thousands of customers via their e-commerce site.
Beginning with hand and body washes and lotions, continuous product innovation has extended al.ive body into hair care, home fragrance, baby, home cleaning and premium kitchen cleaning.

At al.ive body, we believe that sustainability is not just a buzzword, but a responsibility. We are committed to creating products that prioritise the well-being of our customers while also protecting the planet for generations to come. Our stylish products have been designed for long-term use, while our refill pouches use 85% less plastic.

The al.ive body range is formulated and ethically manufactured in Australia with naturally derived ingredients, including essential oils and botanical extracts. But just as important is what is NOT in our formula.

Section iconCompany Overview

Headquarters
Cumberland Park, South Australia 5041 Australia
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    al.ive body®'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    al.ive body®'s revenue is estimated to be in the range of $1M

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