Insights

Niche Market Focus al.ive body targets the premium home and personal care segment with a strong emphasis on design aesthetics and product purity, positioning the brand to appeal to upscale consumers who value stylish, ethically manufactured products.

Sustainability Commitment The company's focus on environmental responsibility, including refill pouches with 85% less plastic and naturally derived ingredients, creates an opportunity to engage eco-conscious consumers seeking sustainable alternatives.

Rapid Product Expansion Starting with skincare and extending into hair care, home fragrances, baby products, and cleaning supplies, al.ive body demonstrates a versatile product portfolio that can be tailored for cross-selling and bundling in premium retail channels.

Australian Manufacturing Formulated and ethically made locally in Australia, the brand can leverage its authentic, locally-produced identity to appeal to consumers who prioritize domestic sourcing and support for local businesses.

Growing Distribution Network With presence in independent homeware and design retailers across Australia and an active e-commerce platform, there are opportunities to expand into new geographic markets and online marketplaces, broadening the reach of their unique, stylish products.

al.ive body® Tech Stack

al.ive body® uses 8 technology products and services including Dovetale, Hotjar, Mailgun, and more. Explore al.ive body®'s tech stack below.

  • Dovetale
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • Mailgun
    Email
  • JSON-LD
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • Floating UI
    Javascript Libraries
  • Privy
    Marketing Automation
  • YouTube
    Video Players

Media & News

al.ive body®'s Email Address Formats

al.ive body® uses at least 1 format(s):
al.ive body® Email FormatsExamplePercentage
First@alivebody.com.auJohn@alivebody.com.au
50%
First@alivebody.com.auJohn@alivebody.com.au
50%

Frequently Asked Questions

What is al.ive body®'s official website and social media links?

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al.ive body®'s official website is alivebody.com.au and has social profiles on LinkedIn.

What is al.ive body®'s NAICS code?

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al.ive body®'s NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does al.ive body® have currently?

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As of December 2025, al.ive body® has approximately 34 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: A. F.Chief Operations Officer: M. P.Chief Business & People Officer: M. B.. Explore al.ive body®'s employee directory with LeadIQ.

What industry does al.ive body® belong to?

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al.ive body® operates in the Personal Care Product Manufacturing industry.

What technology does al.ive body® use?

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al.ive body®'s tech stack includes DovetaleHotjarMailgunJSON-LDHandlebarsFloating UIPrivyYouTube.

What is al.ive body®'s email format?

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al.ive body®'s email format typically follows the pattern of First@alivebody.com.au. Find more al.ive body® email formats with LeadIQ.

When was al.ive body® founded?

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al.ive body® was founded in 2020.

al.ive body®

Personal Care Product ManufacturingSouth Australia, Australia11-50 Employees

al.ive body is dedicated to enhancing your home and shaping your surroundings through innovative product design, sitting at forefront of industry trends. 

Founded by Alisa and Lysandra Fraser, former winners of The Block and interior design experts, the company was born out of the duo's struggle to find bathroom and kitchen styling products that complemented their finished projects. They discovered that the personal care market was saturated with brands that focused heavily on design aesthetics or product purity, but rarely did one brand excel in both areas.

Now, as a committed leading brand within the design community, al.ive body continues to innovate and create new products that align with customer demand, pushing the boundaries of the personal and home care industry.

Launching in March 2020, the brand quickly established distribution in independent homewares and design retailers across Australia, as well as recruiting thousands of customers via their e-commerce site.
Beginning with hand and body washes and lotions, continuous product innovation has extended al.ive body into hair care, home fragrance, baby, home cleaning and premium kitchen cleaning.

At al.ive body, we believe that sustainability is not just a buzzword, but a responsibility. We are committed to creating products that prioritise the well-being of our customers while also protecting the planet for generations to come. Our stylish products have been designed for long-term use, while our refill pouches use 85% less plastic.

The al.ive body range is formulated and ethically manufactured in Australia with naturally derived ingredients, including essential oils and botanical extracts. But just as important is what is NOT in our formula.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    al.ive body®'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    al.ive body®'s revenue is estimated to be in the range of $1M$10M

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