Non-alcoholic expansion Opportunity to upsell non-alcoholic beer SKUs and tap integrations as Alken-Maes launches non-alcoholic versions of Maes and Cristal lager on tap, appealing to venues seeking broader beverage options and reduced-alcohol menus.

Tap platform growth Leverage the Café Solidair initiative and online ordering momentum to offer integrated POS and order-ahead solutions for partner cafés, enabling promotional campaigns, loyalty programs, and direct-to-consumer channels.

Digital transformation Capitalize on existing tech stack (SAP HANA, SQL, ISO 9001 processes, Simac ICT partnership history) to propose data analytics, quality management, and supply chain optimization services to improve efficiency for three breweries, a cidrerie, and a maltings plant.

Community and partnerships Position as a value-driven supplier by highlighting collaborative programs with partners, employees, and the community, offering joint sustainability and local procurement initiatives that can open co-branded campaigns with retailers and hospitality groups.

Growth through prestige Use Heineken affiliation and Belgium market leadership as a selling point to target mid-market and regional distributors and venues seeking a reputable, scalable brewing partner with established market share and growth plans.