Product Innovation Alken-Maes is actively diversifying its product portfolio by launching non-alcoholic beer variants, indicating a strong market trend towards health-conscious beverage options. This creates opportunities to offer complementary innovative products or marketing solutions tailored to health-focused consumers.

Digital Engagement The company's development of online platforms such as Café Solidair demonstrates an openness to digital channels for customer engagement and sales. Leveraging digital solutions and e-commerce technology could enhance distribution channels and reach wider audiences.

Partnership Initiatives Alken-Maes collaborates with IT service providers like Simac ICT to enhance its digital infrastructure, reflecting a focus on technological advancement. There is potential to propose tailored digital transformation services or scalable IT solutions to further optimize operations.

Community Commitment With a strong emphasis on community and partnership commitments, Alken-Maes emphasizes brand loyalty and local engagement. Business opportunities may include sponsorships, community-focused promotions, or co-branded events to strengthen market presence.

Market Positioning As the second-largest brewer in Belgium with a rich history rooted in tradition and craftsmanship, Alken-Maes represents a stable and reputable partner. This positioning suggests opportunities for premium product collaborations, customized marketing campaigns, or distribution partnerships to expand market share.