Product Innovation Alken-Maes demonstrates a commitment to product diversification by launching non-alcoholic lager options on tap, which presents opportunities for sales of innovative beverage solutions and ancillary products targeting health-conscious consumers.

Digital Engagement The company's development of online platforms such as Café Solidair shows an emphasis on digital channels for customer engagement, creating potential avenues for targeted marketing, digital sales growth, and enhanced customer loyalty programs.

Strategic Partnerships Alken-Maes's collaboration with ICT providers like Simac Group highlights an openness to digital transformation, offering opportunities to introduce new technology solutions, data analytics, and operational efficiencies that could be sold to enhance their digital infrastructure.

Community Focus Their strong commitment to community and partners suggests opportunities for corporate sponsorships, joint marketing initiatives, and community-focused programs that can strengthen brand loyalty and open local partnership channels.

Market Positioning As the second-largest brewer in Belgium with recent product and digital initiatives, Alken-Maes is well-positioned for sales proposals around innovative brewing technologies, sustainable practices, and market expansion strategies to support their growth ambitions.